We designed a new KING ice cream

We designed a new KING ice cream

Since it represents the perfect harmony of pistachio and forest fruits, we named it Harmony, and in addition to the freezer shelves, we also placed it in a fairy-tale forest environment.

Chocolate With Pork – You Asked For It!

Chocolate With Pork – You Asked For It!

A great response from the Croatian confectionery manufacturer Kraš to the publics skepticism after it was taken over by a company in the meat industry. A move that turned loyal users into brand ambassadors, producing and giving them what they were looking for: Chocolate with čvarci!

New visual ID for MIMA furniture

New visual ID for MIMA furniture

After 30 years of existence, MIMA furniture decided to take a big step forward in its business strategy. The turn towards this new strategy implied the modernization of brand communication and visual elements, in order to suggest a rise to a new level of quality. The new visual identity and twist in the the business strategy were premiered in the newly opened store in Koprivnica, where they are fully implemented.

Designed by People: Design Kraš’s holiday collection for ’23

Designed by People: Design Kraš’s holiday collection for ’23

Now is the perfect time for new beginnings and another edition of our Designed by People program, in which we offer you a unique opportunity to be part of our creative team. In new Sonda & Kraš Designed by People workshops you can now design Kraš’s new holiday collection for 2023!

3 projects awarded at the Exhibition of Croatian Design

3 projects awarded at the Exhibition of Croatian Design

3 of our projects were awarded at the Exhibition of Croatian Design 21/22, an overview of the best design works from Croatia in the past two years: Dorina, Kornarija and Travelling by Batana

2022 Review

2022 Review

From Sonda Creative Centre in Vizinada to Cannes Lions Festival…

Sonda Designed by People ski presented in Zagreb

Sonda Designed by People ski presented in Zagreb

The first commercial ski designed by people with no previous experience in designing a specific product, but with the desire to show how their own creativity, with adequate guidance, can be translated into an effective product, was presented in the experimental showroom of the Brigada studio in Zagreb.

Multi-sensory label for Nota vinegar

Multi-sensory label for Nota vinegar

Nota is the first vinegar in the world whose taste can be felt even before tasting it! Through its label, you can choose the strength of the flavor you want to add to your dish

14 Sonda’s works at the exhibition of Croatian design

14 Sonda’s works at the exhibition of Croatian design

As many as 14 of our works were selected for the Exhibition of Croatian Design 21/22, the most important professional design event in Croatia! The range of the oeuvre is further highlighted by the fact that the selected works will be presented in 6 categories: complete design project, packaging design, design in digital media/interaction design, visual communication design, concept/initiative, critical design and spatial and graphic interventions/systems

Sonda 10th most effective independent agency in Europe!

Sonda 10th most effective independent agency in Europe!

According to the Global Effie Effectiveness Index 2021. Sonda is the tenth most effective independent agency in Europe and was the most effective Croatian agency in 2021.

Awards, Branding, News, Packaging
Red Dot for the redesign of Dorina

Red Dot for the redesign of Dorina

New Red Dot award for Sonda arrived for the new design of Dorina Kraš chocolates, that are produced in several sizes and with more than twenty flavors. Consumers can indulge in them in more than 20 countries worldwide…

New identity&campaign for Dorina chocolate

New identity&campaign for Dorina chocolate

Studio Sonda has redesigned the logo and the packaging and created a new communication campaign for the legendary Dorina chocolate. Because… When it is either YES or NO, just break it off and try everything!

Be a Dragon

Be a Dragon

New positioning, label redesign and redesign of the visual identity for Zmajska brewery. After 10 years, and the consistency in quality, the dragon has definitely grown up and become more than just a logo or label.

2021. A record year for Sonda

2021. A record year for Sonda

We are counting down to the end of the year. Although 2021 was globally not an easy year, it was by far one of the most successful for Sonda. This year we have won numerous awards, started and built a new Creative Center, done interesting projects, and in 2022 we want to open the doors of our Creative Center to as many people as possible!

2 Epica awards for Studio Sonda

2 Epica awards for Studio Sonda

Studio Sonda as the only representative of the Adriatic region, brings home from Paris two EPICA awards for the work 100% Covid Free journey. A silver in the category of integrated campaign and a bronze in the category of COVID-19 communication.

2 Best of Europe Effie awards

2 Best of Europe Effie awards

Studio Sonda was awarded two Best of Europe Effies for advertising effectiveness: silver for Best of Europe – Crisis Response/Critical Pivot and bronze for Best of Europe – Small Budget

Two SoMo Borac awards

Two SoMo Borac awards

100% COVID FREE JOURNEY, the campaign for the City Library of Poreč, takes home as many as 2 SoMo Borac statuettes in the categories Digital Mix and SoMoritanac

Gold at BalticBest!

Gold at BalticBest!

“One of those ideas you are jealous, ehm…very jealous! I like the way they pulled the thread until the end with postcards and posters…the whole story, perfectly crafted!” exclaimed Vincent Montocchio – Managing Director @CIRCUS! Advertising (Mauritius) while giving his opinion on 100% COVID FREE JOURNEY campaign, during judging at BalticBest.

#breaKINGrules 360° campaign and new packaging for King

#breaKINGrules 360° campaign and new packaging for King

How many rules have we broken for the King’s new #breaKINGrules campaign in order to make it reappear in a new guise? A lot 🙂

3 Grand Prix, 7 gold, 1 silver and 2 bronze awards at Days of Communication

3 Grand Prix, 7 gold, 1 silver and 2 bronze awards at Days of Communication

At the most important national event in the field of market communications Studio Sonda won all the 3 biggest awards: the Grand Prix IdejaX , Grand Prix Effie, Best of Show MIXX as well as 7 gold, one silver and 2 bronze awards for its projects created for the City Library of Poreč, Bertoša wines and Ledo/Frikom

Next →