The poster for the festival of used books Booktiga 2015; the message about the event is transferred in a way that it speaks out about the very essence of what a book is: the written word. Within the multitude of visual messages all around us, we brought up a poster that is entirely printed in words, including phone numbers, sponsors’ names, dates … Entirely printed in words, quite different from the image based posters, the poster actually becomes unique and noticeable compared to what it is surrounded by and, most importantly, the users are forced to do what the festival itself requires: reading.