Booktiga 2015 poster

The poster for the festival of used books Booktiga 2015; the message about the event is transferred in a way that it speaks out about the very essence of what a book is: the written word

Within the multitude of visual messages all around us, we brought up a poster that is entirely printed in words, including phone numbers, sponsors’ names, and dates… Entirely printed in words, quite different from image-based posters, the poster actually becomes unique and noticeable compared to what it is surrounded by and, most importantly, the users are forced to do what the festival itself requires: reading.