For the Croatian chain store Plodine, we designed a new holiday campaign. The main role was played by the Croatian singer Marko Tolja.

Plodine is a place where customers can find all the things they need for their holidays: from food, drinks, decorations, up to gifts and toys. In order to convey this message and at the same time the true holiday spirit to their audience, we adapted the well-known Marko’s song written by Olja Dešić “Stare dobre stvari (good old things)” and called it “All those good things that make holidays”. The song in the TVC is accompanied by a cheerful choreography: Marko and customers are dancing as a reminder that Plodine is the place-to-be throughout the holiday season. Along with the TVC, OOH and other accompanying materials were created. 

Creative direction: Jelena Fiškuš, Sean Poropat
Campaign copywrite: Aleksandra Radosavljević
Strategy: Lucija Potočnik
Design: Martina Ukić, Rajko Ban
Account manager: Rafaela Kerin
Copy HS: Sara Šalov, Viktor Slavić
Music background: “Stare dobre stvari” autor Olja Dešić
Campaign music and featuring: Marko Tolja
Production: Komakino d.o.o. Producer: Katarina Bobić
Director: Renata Lučić