{"id":10025,"date":"2024-06-18T08:00:00","date_gmt":"2024-06-18T06:00:00","guid":{"rendered":"https:\/\/sonda.hr\/new-oraketa\/"},"modified":"2024-06-18T14:05:36","modified_gmt":"2024-06-18T12:05:36","slug":"nova-oraketa","status":"publish","type":"post","link":"https:\/\/sonda.hr\/hr\/nova-oraketa\/","title":{"rendered":"Nova Oraketa"},"content":{"rendered":"<p>Oraketa, slovenski multivitaminski instant napitak, do\u017eivio je redizajn kojeg potpisuje Studio Sonda. Prisutan na slovenskom tr\u017ei\u0161tu od 2020. godine, u svega nekoliko godina ovaj brend Radenske uspio je zauzeti svoj tr\u017ei\u0161ni udio unutar kategorije multivitaminskih napitaka i dobiti na prepoznatljivosti me\u0111u korisnicima. Novi\u00a0dizajn pakiranja ima za cilj zna\u010dajnije isticanje u kategoriji i na polici, uvijek u skladu s definiranim postavkama tog zabavnog brenda inspirativnog imena &#8211; Oraketa, a koji ne sadr\u017ei umjetne boje, zasla\u0111iva\u010de i arome. Naglasak je stoga na prikazu aktivnosti, energije i pokreta, \u0161to je postignuto dinamikom grafi\u010dkih linija i odnosnom boja, dok se sami okusi komuniciraju kroz atraktivne prikaze vo\u0107a. Dizajn je primijenjen na vi\u0161e formata ambala\u017ee, uklju\u010divo i 19 g pakiranje koje nalazimo u HoReCa ponudi, a koje i samom formom podsje\u0107a na raketu.<\/p>\n<p>&nbsp;<\/p>\n<h4>Credits<\/h4>\n<p>Kreativna direkcija i dizajn: Jelena Fi\u0161ku\u0161, Sean Poropat<br \/>\nDizajn: Aleksandar \u017divanov, Sanda Mari\u010di\u0107<br \/>\nAccount director: Mladen Gvozden<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dizajnirali smo novu ambala\u017eu i promotivne materijale za multivitaminski napitak Oraketa.<\/p>\n","protected":false},"author":9,"featured_media":10086,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69,90],"tags":[3641,3582,3642,3643],"class_list":["post-10025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ambalaza","category-vizualni-identiteti","tag-ora-hr","tag-oraketa-hr","tag-radenska-en-hr","tag-redesign-hr"],"acf":{"gallery":[10088,10090,10092,10094,10096,10098],"migrate_to_new_website":false,"content_type":false},"wpml_current_locale":"hr","wpml_translations":{"en_US":{"locale":"en_US","id":10023,"slug":"new-oraketa","post_title":"New Oraketa","href":"https:\/\/sonda.hr\/new-oraketa\/"}},"featured_image_url":"https:\/\/sonda.hr\/wp-content\/uploads\/2024\/06\/header_01.jpg","_links":{"self":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/10025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/comments?post=10025"}],"version-history":[{"count":3,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/10025\/revisions"}],"predecessor-version":[{"id":10101,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/10025\/revisions\/10101"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10098"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10096"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10094"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10092"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10090"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10086"}],"wp:attachment":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=10025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/categories?post=10025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=10025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}