{"id":10040,"date":"2024-06-10T11:06:21","date_gmt":"2024-06-10T09:06:21","guid":{"rendered":"https:\/\/sonda.hr\/answer-that-call\/"},"modified":"2024-12-24T12:41:13","modified_gmt":"2024-12-24T11:41:13","slug":"prihvati-poziv","status":"publish","type":"post","link":"https:\/\/sonda.hr\/hr\/prihvati-poziv\/","title":{"rendered":"Prihvati poziv"},"content":{"rendered":"<div class=\"video-container\"><iframe loading=\"lazy\" title=\"BOOKtiga 2024 Answer that call\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/q9mgqkD3aak?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>Ve\u0107 sedamnaestu godinu zaredom <strong>Gradska knji\u017enica Pore\u010d<\/strong> organizira <strong>BOOKtiga festival pro\u010ditanih knjiga<\/strong>. U samoj knji\u017enici i u obli\u017enjem parku Matije Gupca, BOOKtiga nekoliko dana okuplja ljubitelje pisane rije\u010di na sajmu rabljenih knjiga, knji\u017eevnim gostovanjima i raznim drugim doga\u0111anjima za sve generacije.<\/p>\n<p>&nbsp;<\/p>\n<p>Sonda ve\u0107 niz godina u suradnji s Gradskom knji\u017enicom Pore\u010d kreira kampanje za BOOKtiga festival, a prethodne radove mo\u017eete istra\u017eiti na <a href=\"https:\/\/sonda.hr\/hr\/?s=booktiga&amp;post_type=post\">na\u0161em webu<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Ove godine odlu\u010dili smo se uhvatiti u ko\u0161tac s \u010dinjenicom da sve vi\u0161e i vi\u0161e vremena provodimo za malim i velikim zaslonima, a sve manje s knjigom u rukama. Kako bismo zatekli ciljnu skupinu tamo gdje ih je najlak\u0161e prona\u0107i \u2013 na zaslonima pametnih telefona, odlu\u010dili smo nakratko \u201eo\u017eivjeti\u201c kultne pisce i navesti ih da osobno nazovu na\u0161e \u010ditatelje i pozovu ih na BOOKtiga festival.\u00a0 Virginia Woolf, Franz Kafka, Fjodor M. Dostojevski, Jane Austen i Ivana Brli\u0107 Ma\u017eurani\u0107 osvanuli su na zaslonima potencijalnih posjetitelja u formi video oglasa koji opona\u0161aju su\u010delje poziva. Klikom na ikonicu za odgovaranje na poziv, korisnici su preusmjereni na <em>microsite<\/em> na kojem mogu preslu\u0161ati glasovnu poruku pisca i saznati vi\u0161e informacija o odr\u017eavanju Festivala. Glasovi pisaca generirani su AI tehnologijom i osmi\u0161ljeni da budu \u0161to sli\u010dniji originalnim glasovima navedenih pisaca, u slu\u010daju da su svi govorili hrvatski jezik. Na istoj stranici korisnicima je i ponu\u0111ena opcija da ostave svoje podatke kako bi im autori koji su ih nazvali mogli ostaviti knjigu na poklon s njihovom vlastitom posvetom, a koja bi ih \u010dekala na samom festivalu.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kampanja za 17. BOOKtiga festival<\/p>\n","protected":false},"author":9,"featured_media":10034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,63,3553,192,90,50],"tags":[3606,593,3644,3645],"class_list":["post-10040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti","category-oglasavanje","category-print-en-hr","category-video","category-vizualni-identiteti","category-web-radovi","tag-booktiga-hr","tag-gradska-knjiznica-porec","tag-porec-hr","tag-porec-city-library-hr"],"acf":{"gallery":[10036],"migrate_to_new_website":false,"content_type":false},"wpml_current_locale":"hr","wpml_translations":{"en_US":{"locale":"en_US","id":10031,"slug":"answer-that-call","post_title":"Answer that call","href":"https:\/\/sonda.hr\/answer-that-call\/"}},"featured_image_url":"https:\/\/sonda.hr\/wp-content\/uploads\/2024\/06\/booktiga_2024_header_01.jpg","_links":{"self":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/10040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/comments?post=10040"}],"version-history":[{"count":4,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/10040\/revisions"}],"predecessor-version":[{"id":10295,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/10040\/revisions\/10295"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10034"}],"wp:attachment":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=10040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/categories?post=10040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=10040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}