Gradska knji\u017enica i \u010ditaonica Pula simbol je znanja, kulture i slobode za sve svoje gra\u0111ane i posjetitelje. Nakon nedavnog po\u017eara i potpune obnove, odlu\u010dili su da je pravi trenutak za novi vizualni identitet koji \u0107e pobolj\u0161ati vidljivost i potvrditi dru\u0161tvenu vrijednost tog va\u017enog mjesta. Novi dizajn ima tako za cilj promovirati knji\u017enicu kao ustanovu otvorenu i pristupa\u010dnu za sve, te stvoriti intuitivnu i gostoljubivu vizualnu komunikaciju unutar njezina fizi\u010dkog prostora.<\/p>\n
Koncept se temelji na bogatstvu i raznolikosti sadr\u017eaja koje knji\u017enica nudi. Inspirirani policama koje odi\u0161u istodobno i \u0161arenilom i simetrijom, dakle repetitivnim elementima koji ipak svojim sadr\u017eajem komuniciraju raznolikost, osmislili smo vizualni identitet koji se pona\u0161a na sli\u010dan na\u010din – iako dinami\u010dan, pozivan i pristupa\u010dan, istovremeno je i jednostavan, logi\u010dan u izgradnji, poveziv s materijom te lako primjenjiv na \u0161irinu potreba knji\u017enice.<\/p>\n
Obzirom da se u knji\u017enici krije nevjerojatna koli\u010dina sadr\u017eaja od kojih svatko mo\u017ee prona\u0107i ne\u0161to za sebe, te da se \u017eeli od nje u\u010diniti \u0161to pristupa\u010dnije mjesto, u logotipu i aplikacijama iskoristili smo \u0161irok raspon boja. One zapravo simboiliziraju \u0161arenilo i bogatstvo knji\u017eni\u010dnog sadr\u017eaja i doga\u0111anja, odnosno iskustva koje nam knji\u017enica priskrbljuje i do\u017eivljaja kojima nas oplemenjuje.<\/p>\n
<\/p>\n
Credits<\/p>\n
Kreativni direktori: Jelena Fi\u0161ku\u0161, Sean Poropat<\/p>\n
Dizajn: Martina Siroti\u0107, Sanda Mari\u010di\u0107<\/p>\n
Account manager: Sara Ba\u017eon<\/p>\n","protected":false},"excerpt":{"rendered":"
Osmislili smo novi identitet za Gradsku knji\u017enicu i \u010ditaonicu Pula. Razigran poput raznolikih sadr\u017eaja i svjetova koje nude knjige, a opet sistemati\u010dan i ure\u0111en poput redova knjiga u knji\u017enici<\/p>\n","protected":false},"author":9,"featured_media":10167,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,90],"tags":[3664,3665,3666,3667,3661,3668,3655,2928,3590],"class_list":["post-10169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti","category-vizualni-identiteti","tag-city-library-hr","tag-gradska-knjiznica-pula-hr","tag-logo-hr","tag-logo-design-hr","tag-pula-hr","tag-pula-city-library-hr","tag-visual-identity-hr-2","tag-visual-identity-hr","tag-vizualni-identitet-hr"],"acf":{"gallery":[10155,10157,10159,10161,10163,10165],"migrate_to_new_website":false,"content_type":false},"wpml_current_locale":"hr","wpml_translations":{"en_US":{"locale":"en_US","id":10153,"slug":"visual-identity-for-the-city-library-of-pula","post_title":"Visual Identity for the City library of Pula","href":"https:\/\/sonda.hr\/visual-identity-for-the-city-library-of-pula\/"}},"featured_image_url":"https:\/\/sonda.hr\/wp-content\/uploads\/2024\/07\/header_01.jpg","_links":{"self":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/10169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/comments?post=10169"}],"version-history":[{"count":2,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/10169\/revisions"}],"predecessor-version":[{"id":10171,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/10169\/revisions\/10171"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10165"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10163"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10161"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10159"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10157"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10167"}],"wp:attachment":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=10169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/categories?post=10169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=10169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}