{"id":10371,"date":"2025-04-01T11:52:05","date_gmt":"2025-04-01T09:52:05","guid":{"rendered":"https:\/\/sonda.hr\/pasinsky-a-truly-wow-dog-hotel\/"},"modified":"2025-04-01T12:09:49","modified_gmt":"2025-04-01T10:09:49","slug":"pasinsky-a-truly-wow-dog-hotel","status":"publish","type":"post","link":"https:\/\/sonda.hr\/hr\/pasinsky-a-truly-wow-dog-hotel\/","title":{"rendered":"Pasinsky, VAU hotel za pse"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Psi nisu samo ku\u0107ni ljubimci, ve\u0107 \u010dlanovi obitelji! Vo\u0111eni tom mi\u0161lju radili smo strate\u0161ko pozicioniranje brenda, vizualni i verbalni identitet te komunikacijski koncept za novi hotel za pse, u kojemu \u0107e najbolji \u010dovjekov prijatelj u\u017eivati usprkos razdvojenosti, a sam vlasnik se osje\u0107ati li\u0161en bilo kakve brige za voljenog ljubimca.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trenutno najve\u0107i hotel i vrti\u0107 za pse u Hrvatskoj, Pasinsky, otvoren u Lukavcu nadomak Zagreba, psima i njihovim vlasnicima pru\u017ea najvi\u0161u mogu\u0107u razinu kvalitete usluga prema svjetskim standardima najboljih praksi. U suvremeno ure\u0111enoj i psima prilago\u0111enoj infrastrukturi na 3.000 m2, cijene se i njeguju ku\u0107ni ljubimci, uz otvorenu komunikaciju i transparentan odnos prema klijentima.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Identitet brenda oblikovali smo, logi\u010dno, na prvo mjesto stavljaju\u0107i ljubav, brigu i za\u0161titu, ali uz obaveznu dozu opu\u0161tenosti i razigranosti. Verbalni identitet oblikovan je oko zvuka koji je istovremeno onomatopeja pse\u0107eg glasanja i uvrije\u017eeni uzvik divljenja: VAU, \u010dime nagla\u0161avamo povezanost vlasnika i ku\u0107nih ljubimaca, isti\u010demo njihove sli\u010dnosti te prenosimo odu\u0161evljenje koje sam hotel i vrti\u0107 za pse izazivaju. Vizualni identitet razigran je, po\u010diva na jednostavnosti, jasno definiranim bojama te toplim i umiruju\u0107im tonovima. U logotipu spaja simbole pse\u0107e \u0161apice i krova, nagla\u0161ava toplinu doma i stavlja ljubimca na prvo mjesto. <\/span><span style=\"font-weight: 400;\">Osim fotografija sretnih pasa, na komunikacijskim materijalima kori\u0161teni su i grafi\u010dki elementi ogranskih oblika, upravo kako bi kako bi se dodala potrebna doza razigranosti i opu\u0161tenosti.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strate\u0161ko pozicioniranje brenda, vizualni i verbalni identitet te komunikacijski koncept za novi hotel za pse, u kojem oni nisu samo ku\u0107ni ljubimci, ve\u0107 \u010dlanovi obitelji!<\/p>\n","protected":false},"author":3,"featured_media":10358,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[180,63,17,90],"tags":[3583,3690,3691,2928],"class_list":["post-10371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brendovi","category-oglasavanje","category-workprint","category-vizualni-identiteti","tag-branding-hr","tag-dog-hotel-hr","tag-painsky-hr","tag-visual-identity-hr"],"acf":{"gallery":[10368,10366,10362,10360,10364,10358],"migrate_to_new_website":true,"content_type":"post"},"wpml_current_locale":"hr","wpml_translations":{"en_US":{"locale":"en_US","id":10354,"slug":"pasinsky-a-truly-wow-dog-hotel","post_title":"Pasinsky,  A Truly WOW Dog Hotel","href":"https:\/\/sonda.hr\/pasinsky-a-truly-wow-dog-hotel\/"}},"featured_image_url":"https:\/\/sonda.hr\/wp-content\/uploads\/2025\/04\/PASINSKY-web_vizuali-01-scaled.jpg","_links":{"self":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/10371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/comments?post=10371"}],"version-history":[{"count":4,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/10371\/revisions"}],"predecessor-version":[{"id":10375,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/10371\/revisions\/10375"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10358"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10364"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10360"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10362"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10366"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10358"}],"wp:attachment":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=10371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/categories?post=10371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=10371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}