{"id":10436,"date":"2025-06-03T11:38:00","date_gmt":"2025-06-03T09:38:00","guid":{"rendered":"https:\/\/sonda.hr\/?p=10436"},"modified":"2025-06-03T11:47:55","modified_gmt":"2025-06-03T09:47:55","slug":"novi-izgled-bobi-grickalica","status":"publish","type":"post","link":"https:\/\/sonda.hr\/hr\/novi-izgled-bobi-grickalica\/","title":{"rendered":"Novi izgled BOBI grickalica"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">BOBI, brend s prepoznatljivim karakterom i okusom, dobio je novo vizualno poglavlje. Redizajn pakiranja grickalica BOBI Flips, BOBI Rings (pizza, pikant i vrhnje &amp; luk) i BOBI Ribica ra\u0111en je s jasnim ciljevima: osvje\u017eenje izgleda, ja\u010da diferencijacija unutar kategorije te bolje pozicioniranje proizvoda u prodajnom prostoru.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S jedne strane bilo je potrebno stvoriti dizajn koji \u0107e proizvod istaknuti u odnosu na konkurenciju, a s druge strane, zadr\u017eati prepoznatljivost i klju\u010dne elemente postoje\u0107eg identiteta, posebno logotipa koji ima ikoni\u010dan status. Prilagodbama i kompozicijskim korekcijama slova, naglasak je stavljen upravo na zna\u010dajnije isticanje logotipa te njegovu bolju \u010ditljivost. Na pakiranju sredi\u0161nje mjesto zauzima sam proizvod kao epicentar okusa, pozicioniran izme\u0111u ilustracija glavnih sastojaka, dodatno istaknut pozadinskim grafi\u010dkim elementima kru\u017enice. Varijacije proizvoda razlikuju se i kroz odabir kolorita grafi\u010dkih elemenata, istaknutih na prepoznatljivoj BOBI crvenoj podlozi. Uz redizajn ambala\u017ee, kreiran je i klju\u010dni vizual te adaptacije za POSM materijale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rezultat je suvremen, razigran i vizualno sna\u017ean identitet koji komunicira bogatstvo okusa i emociju poznatog, uz laku prepoznatljivost i pamtljivost.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b\u200bCredits<br \/>\n<\/span><span style=\"font-weight: 400;\">Kreativna direkcija i dizajn: Jelena Fi\u0161ku\u0161, Sean Poropat<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Dizajn: Aleksandar \u017divanov, Sanda Mari\u010di\u0107, David \u0160uran <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Account director: Mladen Gvozden<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BOBI uz redizajn ambala\u017ee ostaje omiljena grickalica, samo jo\u0161 upe\u010datljivija!<\/p>\n","protected":false},"author":3,"featured_media":10421,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69,180,1],"tags":[3698,3593,477],"class_list":["post-10436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ambalaza","category-brendovi","category-novosti","tag-bobi-hr","tag-packaging-hr","tag-pakiranje"],"acf":{"gallery":[10421,10423,10425,10427,10429,10431,10419],"migrate_to_new_website":true,"content_type":"work"},"wpml_current_locale":"hr","wpml_translations":{"en_US":{"locale":"en_US","id":10415,"slug":"new-look-for-bobi-snacks","post_title":"New Look for BOBI Snacks","href":"https:\/\/sonda.hr\/new-look-for-bobi-snacks\/"}},"featured_image_url":"https:\/\/sonda.hr\/wp-content\/uploads\/2025\/06\/BOBI_HEADER_02-scaled.jpg","_links":{"self":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/10436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/comments?post=10436"}],"version-history":[{"count":1,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/10436\/revisions"}],"predecessor-version":[{"id":10437,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/10436\/revisions\/10437"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10419"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10431"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10429"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10427"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10425"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10423"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/10421"}],"wp:attachment":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=10436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/categories?post=10436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=10436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}