Rje\u0161enje vizualnog identiteta za rije\u010dki glazbeni festival koji se odr\u017eava u kultnoj napu\u0161tenoj tvornici papira imena Hartera (po kojoj je festival i dobio ime), po\u010diva na znaku ‘pribada\u010de za papir’, oblikovanom tako da postaje samostalan subjekt, ujedno i temelj za izradu maskote\/pop ikone. Vrijednost grafi\u010dkog oblika je u njegovoj dvostrukosti: istodobno je dovoljno neutralan da se koristi kao dvodimenzionalan znak, ali i kao trodimenzionalan samostalan lik koji dobiva svoj smisao kroz suodnos s informacijama\/okolinom\u2026 Motiv pripada\u010de komunicira:
\n1) vizualnu povezanost s imenom Hartera (pribada\u010da \u2013 papir \u2013 tvornica papira)
\n2) Javnu objavu: priboden, papir postaje dostupan svima, \u0161to je u skladu s festivalom namijenjenom \u0161iroj ciljnoj skupini
\n3) Isticanje bitnog kroz obla\u010di\u0107 koji ozna\u010dava fokusiranost na festival.<\/p>\n","protected":false},"excerpt":{"rendered":"
Napu\u0161tena tvornica i novousvojeni identitet. Znak koji je istovremeno i dvodimenzionalan i trodimenzionalan, za vi\u0161edimenzionalne potrebe festivala <\/p>\n","protected":false},"author":3,"featured_media":1328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,3553,17,90],"tags":[373,141,463,635,385,132,543,637,468],"class_list":["post-1065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti","category-print-en-hr","category-workprint","category-vizualni-identiteti","tag-festival","tag-hartera","tag-hrvatska","tag-let-3","tag-mrle","tag-porec","tag-pribadaca","tag-prlja","tag-rijeka"],"acf":{"gallery":[2760,2761,2759,2751,2754,2750,2762,2768,2769,2767,2758],"migrate_to_new_website":true,"content_type":"work"},"wpml_current_locale":"hr","wpml_translations":{"en_US":{"locale":"en_US","id":1351,"slug":"new-visual-identity-for-hartera-festival","post_title":"New visual identity for Hartera festival","href":"https:\/\/sonda.hr\/new-visual-identity-for-hartera-festival\/"}},"featured_image_url":"https:\/\/sonda.hr\/wp-content\/uploads\/2008\/04\/Hartera_01.jpg","_links":{"self":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/1065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/comments?post=1065"}],"version-history":[{"count":6,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/1065\/revisions"}],"predecessor-version":[{"id":2273,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/1065\/revisions\/2273"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2758"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2767"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2769"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2768"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2762"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2750"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2754"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2751"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2759"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2761"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/1328"}],"wp:attachment":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=1065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/categories?post=1065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=1065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}