Ve\u0107 10 godina traje suradnja Studia Sonda i Elana na dizajnu \u017eenske kolekcije skija. Nakon inicijalnog rada isklju\u010divo na grafi\u010dkim rje\u0161enjima, 2010. godine zapo\u010dinjemo s idejnim razvojem koncepta \u201cLightskiing\u201d koji ima za cilj zna\u010dajniju diferencijaciju na tr\u017ei\u0161tu \u017eenskih skija. Timski rad Studia Sonde, R&D odjela Elana i W Elan studia (u kojem \u017eene sugeriraju svoje potrebe na\u00a0snijegu), rezultira tehnolo\u0161kim razvojem skija koje su prilago\u0111ene specifi\u010dnim potrebama \u017eenske fizionomije, a istodobno upotrebom novih materijala postaju fizi\u010dki lak\u0161e za no\u0161enje. Grafi\u010dka rje\u0161enja tako\u0111er evoluiraju od isklju\u010divo estetskih, do rje\u0161enja koja su u slu\u017ebi funkcionalnosti, odnosno potenciranja novih tehnologija. Od lansiranja prvog Delight (the lightest ski in the world) modela 2013. godine pa do danas zabilje\u017een je porast prodaje od 112%, a ukoliko uspore\u0111ujemo prodaju skija iste cjenovne kategorije iz 2010. godine s dana\u0161njom Delight skijom, za sezonu 16\/17 zabilje\u017een je porast prodaje od \u010dak 571%. To zna\u010di da Elan usprkos trendu pada globalnog tr\u017ei\u0161ta vezanog uz zimske sportove, bilje\u017ei konstantan porast prodaje u segmentu \u017eenskih skija.<\/p>\n
Ujedno je Delight prva skija koja je u\u0161la u japanske du\u0107ane kao Women specific performace model te je dobitnica brojnih nagrada:\u00a0 Plus X Award for High Quality, Design and Functionality za Delight Prime 16\/17, Delight 15\/16 i Delight 13\/14; Skimagazine Innovationpreis za Delight QT 1314 ski set; Red Dot Honourable mention za Delight 13\/14 te ISPO award Winner za Delight 13\/14.<\/p>\n
Uo\u010di lansiranja nove kolekcije 17\/18 na ISPO sajmu u Munchenu u velja\u010di, predstavljamo retrospektivu nekih od najuspje\u0161nijih modela.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
I rekordni porast prodaje za Elan Delight – najlak\u0161u skiju na svijetu<\/p>\n","protected":false},"author":3,"featured_media":3592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[180,1,72],"tags":[163,131,2566,211],"class_list":["post-3572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brendovi","category-novosti","category-proizvodi","tag-delight","tag-elan-hr","tag-ipso","tag-skije"],"acf":{"gallery":[3578,3577,3579,3580,3581,3582,3583,3584,3585,3586,3587,3588,3589,3590,3591],"migrate_to_new_website":true,"content_type":"work"},"wpml_current_locale":"hr","wpml_translations":{"en_US":{"locale":"en_US","id":3574,"slug":"10-years-of-ski-design-for-elan","post_title":"10 years of ski design for Elan","href":"https:\/\/sonda.hr\/10-years-of-ski-design-for-elan\/"}},"featured_image_url":"https:\/\/sonda.hr\/wp-content\/uploads\/2017\/02\/Elan_10god_H.jpg","_links":{"self":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/3572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/comments?post=3572"}],"version-history":[{"count":4,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/3572\/revisions"}],"predecessor-version":[{"id":3598,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/3572\/revisions\/3598"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/3591"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/3590"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/3589"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/3588"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/3587"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/3586"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/3585"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/3584"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/3583"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/3582"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/3581"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/3580"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/3579"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/3577"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/3578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/3592"}],"wp:attachment":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=3572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/categories?post=3572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=3572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}