{"id":4475,"date":"2020-10-06T11:04:17","date_gmt":"2020-10-06T09:04:17","guid":{"rendered":"https:\/\/sonda.hr\/?p=4475"},"modified":"2020-10-06T14:34:12","modified_gmt":"2020-10-06T12:34:12","slug":"vizualni-identitet-hnk-ivana-pl-zajca","status":"publish","type":"post","link":"https:\/\/sonda.hr\/hr\/vizualni-identitet-hnk-ivana-pl-zajca\/","title":{"rendered":"Vizualni identitet HNK Ivana Pl. Zajca"},"content":{"rendered":"<p><a href=\"http:\/\/hnk-zajc.hr\">HNK Ivana Pl. Zajca<\/a> Rijeka kazali\u0161te je koje kontinuirano djeluje vi\u0161e od 50 godina. Pritom vrlo promi\u0161ljeno spaja tradiciju nacionalne ku\u0107e sa suvremeno\u0161\u0107u i otvoreno\u0161\u0107u koje isti\u010de va\u017enima u svom trenutnom pozicioniranju. Na sve navedeno utje\u010de i \u010dinjenica da kazali\u0161te ima jednu od klju\u010dnih uloga u projektu <a href=\"http:\/\/rijeka2020.eu\">Rijeka Europska Prijestolnica Kulture 2020<\/a>.<\/p>\n<p>Kao okosnica pri kreiranju koncepta vizualnog identiteta, u obzir su uzeti sljede\u0107i imputi:<br \/>\n1)\u00a0 Povijest, tradicija i \u010dinjenica da se radi o nacionalnoj ku\u0107i: Hrvatskom narodnom kazali\u0161tu. Kazali\u0161te tako\u0111er nosi ime velikog i povijesno va\u017enog skladatelja Ivana pl. Zajca.<\/p>\n<p>2) Suvremenost i otvorenost. Cilj Hrvatskog narodnog kazali\u0161ta Ivana Pl. Zajca jest biti maksimalno posje\u0107eno i dru\u0161tveno relevantno kazali\u0161te koje vrhunskim umjetni\u010dkim programom poti\u010de pozitivne promjene u dru\u0161tvu, \u0161titi prava manjina te poti\u010de obrazovanje, vrednovanje znanosti i umjetnosti. Nastavno na svoje vi\u0161egodi\u0161nje djelovanje koje nastoji uklju\u010diti publiku u rad samog kazali\u0161ta, ono se pozicionira kao moderna, kvalitetna, otvorena i dostupna ustanova.<\/p>\n<p>3) Slogan projekta Rijeka Europska Prijestolnica Kulture 2020 glasi: Luka razli\u010ditosti. Podcrtavaju\u0107i svoju va\u017enost u projektu, ali i svoju dru\u0161tvenu relevantnost i kriti\u010dko promi\u0161ljanje, u idu\u0107im \u0107e godinama rije\u010dki HNK djelovati pod modificiranim sloganom: Vje\u017ebanje razli\u010ditosti, tako\u0111er osmi\u0161ljenim u sklopu novoga identiteta.<\/p>\n<p>Uzev\u0161i sve navedeno u obzir, rje\u0161enje vizualnog identiteta predstavlja spoj pro\u0161losti, suvremenosti i budu\u0107nosti (razli\u010ditosti).<\/p>\n<p>Pozornica, kao jedan od klju\u010dnih simbola kazali\u0161ta, a koji povezuje publiku i ljude koji kazali\u0161te stvaraju, u vizualnom identitetu otvara se simboli\u010dki diagonalno. Na taj na\u010din, stavljaju\u0107i stvari u fokus iz jedne razli\u010dite perspektive, posti\u017ee se grafi\u010dki element koji nedvojbeno sugerira slovo Z \u2013 intuitivno povezivo s po\u010detnim slovom imena kojim se popularno naziva kazali\u0161te: Zajc. Minimalna grafi\u010dka intervencija na taj na\u010din postaje sna\u017eno sredstvo identiteta. Istovremeno, dinamika otvaranja &#8216;diagonalne pozornice&#8217;\u00a0varira od slu\u010daja do slu\u010daja, dozvoljavaju\u0107i igru razli\u010ditosti i razli\u010dito pozicioniranje grafi\u010dkih elemenata, pritom nikada ne gube\u0107i na prepoznatljivosti. Mije\u0161anje moderne i serifne tipografije dodatno potencira komplementarni kontrast dualnosti nacionalnog kazali\u0161ta koje, ne gube\u0107i klasi\u010dnu premisu, djeluje u skladu sa vremenom koje jest, vremenom koje tek dolazi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5344\" src=\"https:\/\/sonda.hr\/wp-content\/uploads\/2018\/08\/HNK_Zajc_Sonda_01.jpg\" alt=\"\" width=\"1600\" height=\"1131\" srcset=\"https:\/\/sonda.hr\/wp-content\/uploads\/2018\/08\/HNK_Zajc_Sonda_01.jpg 1600w, https:\/\/sonda.hr\/wp-content\/uploads\/2018\/08\/HNK_Zajc_Sonda_01-300x212.jpg 300w, https:\/\/sonda.hr\/wp-content\/uploads\/2018\/08\/HNK_Zajc_Sonda_01-768x543.jpg 768w, https:\/\/sonda.hr\/wp-content\/uploads\/2018\/08\/HNK_Zajc_Sonda_01-1536x1086.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5351\" src=\"https:\/\/sonda.hr\/wp-content\/uploads\/2018\/08\/zajc_instagram_animacija_05.gif\" alt=\"\" width=\"2400\" height=\"1200\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5350\" src=\"https:\/\/sonda.hr\/wp-content\/uploads\/2018\/08\/zajc_instagram_animacija_04.gif\" alt=\"\" width=\"2400\" height=\"1200\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Novi vizualni identitet kazali\u0161ta koje ima povijest, gleda u budu\u0107nost, a u me\u0111uvremenu vje\u017eba razli\u010ditost<\/p>\n","protected":false},"author":3,"featured_media":5353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[178,1,90],"tags":[2797,2867,581,2869,468,2928,381,2871,2865],"class_list":["post-4475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kultura","category-novosti","category-vizualni-identiteti","tag-epk","tag-hnk","tag-kazaliste","tag-luka-razlicitosti","tag-rijeka","tag-visual-identity-hr","tag-vizualni-identitet","tag-vjezbanje-razlicitosti","tag-zajc"],"acf":{"gallery":[5343,5352,5346,5341,5349,5342,5348],"migrate_to_new_website":true,"content_type":"work"},"wpml_current_locale":"hr","wpml_translations":{"en_US":{"locale":"en_US","id":4480,"slug":"visual-identity-of-hnk-ivan-pl-zajc","post_title":"Visual Identity of HNK Ivan Pl. 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