Proizvo\u0111a\u010d Perfa jaja na tr\u017ei\u0161te je plasirao novi proizvod: jaja slobodnih nesilica.<\/p>\n
Dosada\u0161nja, na tr\u017ei\u0161tu ve\u0107 prisutna Perfina jaja, promoviraju se pod okriljem imena i slogana ‘Sretna jaja’. No kako kroz novi sustav proizvodnje postaju jo\u0161 mnogo sretnija, budu\u0107i da koke u\u017eivaju u slobodnoj \u0161etnji na svje\u017eem zagorskom zraku i hrane se prirodnom ili bio hranom, za nove proizvode osmi\u0161ljeni su nazivi: Najsretnija jaja i Najsretnija jaja BIO. Dizajnirana je i nova ambala\u017ea.<\/p>\n
Nadogra\u0111uju\u0107i dosada\u0161nji vizualni izri\u010daj, a istovremeno njeguju\u0107i tradiciju kraja iz kojega jaja dolaze, ilustracije za novu ambala\u017eu inspirirane su stvarala\u010dkim opusom Naive. Krajolici u kojemu koke obitavaju izvedeni su, u skladu sa samim proizvodom,\u00a0 jajolikim oblicima, emocionalno prenose\u0107i ljepotu i smirenost u kojima Najsretnija jaja nastaju.<\/p>\n
Ilustracije su, osim na ambala\u017eu, aplicirane i na ostala korporativna i promotivna sredstva Perfa Jaja.<\/p>\n
Koncept, dizajn te vizualni i verbalni identitet novih proizvoda potpisuje Studio Sonda<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Vizualni i verbalni identitet za Najsretnija Perfa jaja<\/p>\n","protected":false},"author":3,"featured_media":4800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69,180,1,63,90],"tags":[365,3005,3007,3593,477,3009,381],"class_list":["post-4790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ambalaza","category-brendovi","category-novosti","category-oglasavanje","category-vizualni-identiteti","tag-design","tag-jaja","tag-najsretnija-jaja","tag-packaging-hr","tag-pakiranje","tag-perfa-hr","tag-vizualni-identitet"],"acf":{"gallery":[4796,4804,4795,4805,4806],"migrate_to_new_website":true,"content_type":"work"},"wpml_current_locale":"hr","wpml_translations":{"en_US":{"locale":"en_US","id":4787,"slug":"the-happiest-eggs","post_title":"The happiest eggs","href":"https:\/\/sonda.hr\/the-happiest-eggs\/"}},"featured_image_url":"https:\/\/sonda.hr\/wp-content\/uploads\/2019\/06\/Sonda_PerfaJaja_H.jpg","_links":{"self":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/4790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/comments?post=4790"}],"version-history":[{"count":5,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/4790\/revisions"}],"predecessor-version":[{"id":4807,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/4790\/revisions\/4807"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/4806"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/4805"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/4795"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/4804"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/4796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/4800"}],"wp:attachment":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=4790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/categories?post=4790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=4790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}