{"id":48,"date":"2012-05-17T10:03:09","date_gmt":"2012-05-17T08:03:09","guid":{"rendered":"https:\/\/sonda.hr\/?p=48"},"modified":"2016-01-24T11:56:58","modified_gmt":"2016-01-24T11:56:58","slug":"novi-identitet-festivala-igranog-filma-u-puli","status":"publish","type":"post","link":"https:\/\/sonda.hr\/hr\/novi-identitet-festivala-igranog-filma-u-puli\/","title":{"rendered":"Novi identitet Festivala igranog filma u Puli"},"content":{"rendered":"

U pulskom kinu Valli prezentiran je novi vizualni identitet Festivala igranog filma u Puli<\/a>.<\/p>\n

Obzirom da je rije\u010d o festivalu koji\u00a0 ulazi gotovo u \u0161ezdesetu obljetnicu, festivalu s ve\u0107 etabliranom povije\u0161\u0107u i prepoznatjivom u svojem djelovanju, a koji se odvija u jednoj od najatraktivnijih lokacija na svijetu \u2013 Areni, pri stvaranju branda zapravo govorimo o nadogradnji, a ne izgradnji identiteta. Kako se festival programski evidentno progresivno razvija, klju\u010dno postaje dati naglasak na njegovo prihva\u0107anje od strane javnosti (medija\/posjetitelja\/sudionika) pa su osnovni preduvjeti za uspje\u0161no brandiranje: predstavljanje festivala na na\u010din koji zaslu\u017euje povije\u0161\u0107u, programom i lokacijom, ali i uklju\u010divanje sudionika u proces usavr\u0161avanja identitetskog sustava.<\/p>\n

Zvijezde koje se projiciraju s neba iznad Arene neizostavan su \u010dimbenik festivala, a u novom identitetu Festivala prikazane su kroz bijele to\u010dkice koje predstavljaju\u00a0osnovni grafi\u010dki gradbeni element identiteta i garantiraju jednostavnu i \u0161iroku primjenjivost. Osmi\u0161ljen je i novi logotip Festivala, a kao slogan na \u010ditavu pri\u010du nastavlja se do sad kori\u0161ten: Film pod zvijezdama.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zvijezde se projiciraju s neba iznad Arene i integriraju u Festival koji bez njih ne mo\u017ee sjati punim sjajem<\/p>\n","protected":false},"author":1,"featured_media":2664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[180,178,47,1,3553,17,90],"tags":[519,515,382,463,293,3589,221,251,138,381,517],"class_list":["post-48","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brendovi","category-kultura","category-nagrade","category-novosti","category-print-en-hr","category-workprint","category-vizualni-identiteti","tag-arena","tag-film","tag-film-pod-zvijezdama","tag-hrvatska","tag-hrvatski-dizajn","tag-identity-hr","tag-istra","tag-pula","tag-pula-film-festival","tag-vizualni-identitet","tag-zvijezde"],"acf":{"gallery":[2647,2648,2649,2658,2657,2650,2659,2651,2652,2660,2661,2653,2663,2662,2654,2655,2656],"migrate_to_new_website":true,"content_type":"work"},"wpml_current_locale":"hr","wpml_translations":{"en_US":{"locale":"en_US","id":1575,"slug":"new-identity-of-pula-film-festival","post_title":"New identity of Pula Film Festival\u00a0","href":"https:\/\/sonda.hr\/new-identity-of-pula-film-festival\/"}},"featured_image_url":"https:\/\/sonda.hr\/wp-content\/uploads\/2012\/05\/Pulski_Filmski_Festival_H.jpg","_links":{"self":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/48","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/comments?post=48"}],"version-history":[{"count":9,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/48\/revisions"}],"predecessor-version":[{"id":2271,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/48\/revisions\/2271"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2656"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2655"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2654"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2662"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2663"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2653"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2661"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2660"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2652"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2651"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2659"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2650"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2657"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2658"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2649"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2648"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/2664"}],"wp:attachment":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=48"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/categories?post=48"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}