{"id":5147,"date":"2020-05-11T18:02:59","date_gmt":"2020-05-11T16:02:59","guid":{"rendered":"https:\/\/sonda.hr\/?p=5147"},"modified":"2020-05-27T13:24:29","modified_gmt":"2020-05-27T11:24:29","slug":"okreni-freaking-na-king","status":"publish","type":"post","link":"https:\/\/sonda.hr\/hr\/okreni-freaking-na-king\/","title":{"rendered":"Okreni freaKING u KING"},"content":{"rendered":"<p>Poznati brand King sladoleda ljeto 2020. do\u010dekuje s jednim novitetom: nakon \u0161to je dugo godina ovaj premium sladoled konzumiran isklju\u010divo na \u0161tapi\u0107u, sada dolazi na tr\u017ei\u0161te kao najkremastiji sladoledni desert u pakiranju \u010da\u0161ice.<\/p>\n<p>Promjena formata i \u010dinjenica da je sladoled osim u retailu, namijenjen i prodaji u HORECA-i, iziskivali su uo\u010dljiv, zaigran i suvremen dizajn.\u00a0Kao inspiracija kori\u0161ten je stilizirani oblik krune koji simboli\u010dki komunicira kako se onaj trenutak kada konzumiramo svoj King u \u010da\u0161ici, pretvara u: kraljevski trenutak. Sukladno tome, kampanja koja prati lansiranje proizvoda isti\u010de va\u017enost pozitivnog stava u \u017eivotu te komunicira da se, \u010dak i u trenutcima koji nisu ba\u0161 najsjajniji, stvari uvijek mogu okrenuti na bolje ako se pogledaju iz druge perspektive. Svakodnevnica u kojoj smo zatrpani obavezama, te\u0161kim mislima ili \u0161okantnima vijestima, uvijek postaje barem malo podno\u0161ljivija uz ukusan King i optimisti\u010dan stav za koji se zala\u017ee uz poruku: Okreni na desert!<\/p>\n<p>Proizvod dolazi u 4 okusa; pistacija, karamela, vanilija i \u010dokolada.<\/p>\n<p>Sladoled King prodaje se na tr\u017ei\u0161tima\u00a0Hrvatske, Srbije, Bosne i Hercegovine, Slovenije, Crne Gore, Sjeverne Makedonije i Ma\u0111arske.<\/p>\n<p>Dizajn i koncept ambala\u017ee i kampanju potpisuje Studio Sonda.<br \/>\nProdukcija TVC: Brand Vision<br \/>\nKlijent: LEDO \/ FRIKOM<\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"KING Okreni na desert! Vanilija\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2GG_24jWn-U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"KING Okreni na desert! Cokolada\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Gp8CMu-ADWc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dizajn ambala\u017ee i kampanja za novi King sladoled u \u010da\u0161ici<\/p>\n","protected":false},"author":3,"featured_media":5161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69,180,1,63,72,90],"tags":[491,487,3144,3593,3146],"class_list":["post-5147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ambalaza","category-brendovi","category-novosti","category-oglasavanje","category-proizvodi","category-vizualni-identiteti","tag-ambalaza","tag-kampanja","tag-king","tag-packaging-hr","tag-sladoled"],"acf":{"gallery":[5163,5164,5169,5165,5166,5168,5167,5170],"migrate_to_new_website":true,"content_type":"work"},"wpml_current_locale":"hr","wpml_translations":{"en_US":{"locale":"en_US","id":5146,"slug":"turn-freaking-into-king","post_title":"Turn freaKING into KING","href":"https:\/\/sonda.hr\/turn-freaking-into-king\/"}},"featured_image_url":"https:\/\/sonda.hr\/wp-content\/uploads\/2020\/05\/Sonda_Ledo_Casice_H.jpg","_links":{"self":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/5147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/comments?post=5147"}],"version-history":[{"count":8,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/5147\/revisions"}],"predecessor-version":[{"id":5182,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/5147\/revisions\/5182"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5170"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5167"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5168"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5166"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5165"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5169"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5164"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5161"}],"wp:attachment":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=5147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/categories?post=5147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=5147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}