{"id":5248,"date":"2020-07-30T12:00:47","date_gmt":"2020-07-30T10:00:47","guid":{"rendered":"https:\/\/sonda.hr\/?p=5248"},"modified":"2020-07-30T13:23:03","modified_gmt":"2020-07-30T11:23:03","slug":"berba-novi-branding-i-vizualni-identitet-za-vina-bertosa","status":"publish","type":"post","link":"https:\/\/sonda.hr\/hr\/berba-novi-branding-i-vizualni-identitet-za-vina-bertosa\/","title":{"rendered":"BERBA Novi branding i vizualni identitet za Vina Berto\u0161a"},"content":{"rendered":"<p>Berto\u0161a vina iz Kaldira u Istri nastaju od gro\u017e\u0111a koje se njeguje na 350 m nadmorske visine, na samim vrhovima Istre, a koje se bere isklju\u010divo ru\u010dno.<\/p>\n<p>Bre\u017euljci koji ra\u0111aju 20 000 boca vina godi\u0161nje specifi\u010dni su i vinorodni upravo radi karakteristi\u010dnih polo\u017eaja vinograda, koji bivaju na visinama koje istodobno garantiraju osun\u010danost gro\u017e\u0111a, ali i specifi\u010dnu klimu koja istodobno ima i kontinentalna i mediteranske obilje\u017eja, a osvje\u017eava ju i zrak s mora i onaj ponad rijeke Mirne. Te\u017ea pristupa\u010dnost vrhova, iako povoljna za kvalitetu vina, ote\u017eava mogu\u0107nost prisustva strojeva u vinogradu pa se berba gro\u017e\u0111a vr\u0161i isklju\u010divo ru\u010dno, a ono odvozi do podruma u malim koli\u010dinama. U vrijeme kada se ljudska ruka sve vi\u0161e zamjenjuje hladnim strojevima, pru\u017eaju pitkost i autenti\u010dnost \u017eivota iza kojih stoje stvarni ljudi.<\/p>\n<p>Upravo stoga za Berto\u0161a vina osmi\u0161ljen je novi brend, vizualni identitet i etiketa za seriju vina: Berba \u2013 Ru\u010dno brano s vrhova Istre.<\/p>\n<p>Kroz verbalni identitet komunicira se nedvojbeno komparativna prednost lokacije i osobnog pristupa, dok vizualni identitet koristi planski \u201codrezane\u201d ilustracije i logotip koji se u kona\u010dnici, upravo radi sugestije visine, imaginarno izdi\u017eu izvan okvira etikete. Kroz \u010ditav identitet provla\u010di se motiv diva, iz istarskih legendi dobro poznatog pomaga\u010da malim ljudima, a kojemu nikada ne vidimo lice.<\/p>\n<p>Sugerira se tako da se prava \u010darolija odvija na oku te\u0161ko doku\u010divim visinama, odnosno u pri\u010di koja se odvija iznad etikete, u samom vinu.<\/p>\n<p>Ilustracije: Manuel \u0160umberac<\/p>\n<p>&nbsp;<\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"BERBA Berto\u0161a\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/b1s6LWdmJR4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Berba nam poru\u010duje kako se prava \u010darolija odvija na oku te\u0161ko doku\u010divim visinama, odnosno u pri\u010di koja se odvija iznad etikete, u samom vinu<\/p>\n","protected":false},"author":3,"featured_media":5288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69,180,178,1,3553,90],"tags":[3589,2928],"class_list":["post-5248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ambalaza","category-brendovi","category-kultura","category-novosti","category-print-en-hr","category-vizualni-identiteti","tag-identity-hr","tag-visual-identity-hr"],"acf":{"gallery":[5276,5274,5270,5273,5269,5272,5268,5275,5271],"migrate_to_new_website":true,"content_type":"work"},"wpml_current_locale":"hr","wpml_translations":{"en_US":{"locale":"en_US","id":5242,"slug":"berba-new-positioning-and-visual-identity-for-vina-bertosa","post_title":"BERBA New branding for Vina Berto\u0161a","href":"https:\/\/sonda.hr\/berba-new-positioning-and-visual-identity-for-vina-bertosa\/"}},"featured_image_url":"https:\/\/sonda.hr\/wp-content\/uploads\/2020\/07\/Sonda_RedDot_2020_2_H.jpg","_links":{"self":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/5248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/comments?post=5248"}],"version-history":[{"count":6,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/5248\/revisions"}],"predecessor-version":[{"id":5286,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/5248\/revisions\/5286"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5271"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5275"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5268"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5272"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5269"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5273"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5270"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5274"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5288"}],"wp:attachment":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=5248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/categories?post=5248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=5248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}