{"id":5308,"date":"2020-09-25T13:25:18","date_gmt":"2020-09-25T11:25:18","guid":{"rendered":"https:\/\/sonda.hr\/?p=5308"},"modified":"2020-09-27T10:57:57","modified_gmt":"2020-09-27T08:57:57","slug":"5308-2","status":"publish","type":"post","link":"https:\/\/sonda.hr\/hr\/5308-2\/","title":{"rendered":"Sonda u Balcannes top 25 s #jedvacekam"},"content":{"rendered":"<p>Tijekom COVID-19 lockdowna u travnju 2020. HURA, hrvatska strukovna udruga za tr\u017ei\u0161ne komunikacije, pokrenula je doborotvornu inicijativu #jedvacekam s ciljem isticanja mo\u0107i kreativnosti i komuniciranja te pomo\u0107i onima kojima je najpotrebnije: lokalnim poduzetnicima i brendovima,<\/p>\n<p>Kampanja je na regionalnoj reviji BalCannes, uvr\u0161tena u top 25 najboljih projekata cijele regije, \u010dime je cijela regionalna struka potvrdila utjecaj inicijative. U osmi\u0161ljavanju i realizaciji kampanje sudjelovale su agencije Studio Sonda (kreativno rje\u0161enje), Human (web-stranica) i Izone (dru\u0161tvene mre\u017ee), dok je HURA-in tim koordinirao kampanje, sponzorstva i komunikaciju s medijima.<\/p>\n<p>O radu:<br \/>\nAkcijom #jedvacekam gra\u0111ani su pozvani da na istoimenoj web stranici izraze \u0161to jedva \u010dekaju u\u010diniti nakon lockdowna i tagiraju usluge i proizvode koji im nedostaju. Najkreativnije objave osigurale su doma\u0107im brendovima stvaran medijski prostor te su zavr\u0161ili na radijskim postajama, u novinama, na portalima, na ulicama, dijeljeni su na dru\u0161tvenim mre\u017eama, a podr\u017eala su ih i mnoga poznata lica. Uz pomo\u0107 hrvatskih redatelja i produkcija, lokalni brendovi ogla\u0161eni su \u010dak i na nacionalnim televizijama, u prime terminima. U kona\u010dnici im je darovano preko 1.000.000,00 kn medijskog prostora i, najva\u017enije, pru\u017eena podr\u0161ka u nezahvalna vremena.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"#JEDVACEKAM Hura\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tAZWBr79iGo?start=22&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dobrotvorna kampanja #jedvacekam, osmi\u0161ljena s ciljem podr\u017eavanja malih i srednjih gospodarstvenika u doba COVID lockdowna, uvr\u0161tena je u reviji Balcannes me\u0111u 25 najboljih projekata regije! Kampanja je rezultat zajedni\u010dkog rada agencija Studia Sonda, Human, Izone te HURA-e. <\/p>\n","protected":false},"author":3,"featured_media":5316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47,1,63,17,192,50],"tags":[3567,3588,621,3189,3195,487,202,3191,3193],"class_list":["post-5308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nagrade","category-novosti","category-oglasavanje","category-workprint","category-video","category-web-radovi","tag-award-hr-2","tag-balcannes-en-hr","tag-balcannes","tag-hura","tag-jedvacekam","tag-kampanja","tag-nagrada","tag-top","tag-top25"],"acf":{"gallery":[null],"migrate_to_new_website":true,"content_type":"post"},"wpml_current_locale":"hr","wpml_translations":{"en_US":{"locale":"en_US","id":5307,"slug":"i-u-2020-oj-sonda-u-balcannes-top-25-s-jedvacekam","post_title":"Sonda at Balcannes top 25 with #jedvacekam","href":"https:\/\/sonda.hr\/i-u-2020-oj-sonda-u-balcannes-top-25-s-jedvacekam\/"}},"featured_image_url":"https:\/\/sonda.hr\/wp-content\/uploads\/2020\/09\/Sonda_jedvacekam_H.jpg","_links":{"self":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/5308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/comments?post=5308"}],"version-history":[{"count":7,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/5308\/revisions"}],"predecessor-version":[{"id":5320,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/5308\/revisions\/5320"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5316"}],"wp:attachment":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=5308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/categories?post=5308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=5308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}