{"id":5376,"date":"2020-10-08T09:10:29","date_gmt":"2020-10-08T07:10:29","guid":{"rendered":"https:\/\/sonda.hr\/?p=5376"},"modified":"2020-10-08T10:18:07","modified_gmt":"2020-10-08T08:18:07","slug":"somo-borac-nagrada-za-jedvacekam","status":"publish","type":"post","link":"https:\/\/sonda.hr\/hr\/somo-borac-nagrada-za-jedvacekam\/","title":{"rendered":"SoMo Borac nagrada za #jedvacekam"},"content":{"rendered":"<p>Kampanja <a href=\"https:\/\/hura.hr\/\">HURA<\/a>-e (Hrvatske strukovne udruge za tr\u017ei\u0161ne komunikacije), #jedvacekam, koja je imala za cilj tijekom COVID-19 lockdowna potencirati mo\u0107 kreativnosti i komuniciranja te time pomo\u0107i lokalnim poduzetnicima i brendovima, osvojila je najve\u0107u SoMo Borac nagradu u kategoriji dru\u0161tveno odgovornih kampanja!<\/p>\n<p><a href=\"https:\/\/somoborac.com\/\">SoMo Borac<\/a> nagrada nagra\u0111uje najbolje regionalne digitalne radove i odr\u017eava se u sklopu Weekend Media Festivala, a ove godine odr\u017eana je iznimno online. \u017diri sa\u010dinjavaju digitalni stru\u010dnjaci iz vode\u0107ih advertising agencija iz Hrvatske, Srbije, Slovenije, Bosne i Hercegovine, Crne Gore i Makedonije.<\/p>\n<p>Somo Borac se dodjeljuje kroz 9 kategorija, a u kategoriji SoMoRitanac, za koju je #jedvacekam kampanja odnijela pobjedu, nagra\u0111uje se najbolja digitalna kampanju koja je doprinijela nekoj vi\u0161oj svrsi (npr. osvijestila javnost o nekom problemu, pomogla nekoj ugro\u017eenoj skupini ili pridonijela rje\u0161avanju nekog dru\u0161tvenog problema).<\/p>\n<p>Kampanju su zajedni\u010dkim snagama odradili Studio Sonda, Izone, Human i HURA.<\/p>\n<p>O radu:<br \/>\nAkcijom #jedvacekam gra\u0111ani su pozvani da na istoimenoj web stranici izraze \u0161to jedva \u010dekaju u\u010diniti nakon lockdowna i tagiraju usluge i proizvode koji im nedostaju. Najkreativnije objave osigurale su doma\u0107im brendovima stvaran medijski prostor te su zavr\u0161ili na radijskim postajama, u novinama, na portalima, na ulicama, dijeljeni su na dru\u0161tvenim mre\u017eama, a podr\u017eala su ih i mnoga poznata lica. Uz pomo\u0107 hrvatskih redatelja i produkcija, lokalni brendovi ogla\u0161eni su \u010dak i na nacionalnim televizijama, u prime terminima. U kona\u010dnici im je darovano preko 1.000.000,00 kn medijskog prostora i pru\u017eena podr\u0161ka u nezahvalna vremena.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"#JEDVACEKAM Hura\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tAZWBr79iGo?start=37&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Najve\u0107i SoMo Borac u kategoriji dru\u0161tveno odgovornih kampanja, zvan SoMoritanac, dodijeljen je kampanji #jedvacekam<\/p>\n","protected":false},"author":3,"featured_media":5381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47,1,63,192],"tags":[2840,3567,3222,3226,3224,3189,3195,202,332,3218,3220,209,224,2880,3228],"class_list":["post-5376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nagrade","category-novosti","category-oglasavanje","category-video","tag-award-hr","tag-award-hr-2","tag-digital","tag-dobrotvorna","tag-drustveno-odgovorno","tag-hura","tag-jedvacekam","tag-nagrada","tag-rovinj","tag-somo","tag-somoborac","tag-sonda","tag-studio-sonda","tag-weekend","tag-weekend-media"],"acf":{"gallery":[null],"migrate_to_new_website":true,"content_type":"post"},"wpml_current_locale":"hr","wpml_translations":{"en_US":{"locale":"en_US","id":5375,"slug":"somo-borac-award-for-jedvacekam","post_title":"SoMo Borac award for #jedvacekam","href":"https:\/\/sonda.hr\/somo-borac-award-for-jedvacekam\/"}},"featured_image_url":"https:\/\/sonda.hr\/wp-content\/uploads\/2020\/10\/Sonda_HNK_Zajc_H2.jpg","_links":{"self":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/5376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/comments?post=5376"}],"version-history":[{"count":4,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/5376\/revisions"}],"predecessor-version":[{"id":5387,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/5376\/revisions\/5387"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5381"}],"wp:attachment":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=5376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/categories?post=5376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=5376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}