{"id":5438,"date":"2020-11-26T08:15:03","date_gmt":"2020-11-26T07:15:03","guid":{"rendered":"https:\/\/sonda.hr\/?p=5438"},"modified":"2021-04-06T15:03:25","modified_gmt":"2021-04-06T13:03:25","slug":"321-i-poletjela-je-oraketa","status":"publish","type":"post","link":"https:\/\/sonda.hr\/hr\/321-i-poletjela-je-oraketa\/","title":{"rendered":"3,2,1&#8230; I poletjela je Oraketa!"},"content":{"rendered":"<p>Bezalkoholno pi\u0107e ORA, ujedno i jedan od najstarijih slovenskih brendova, svoj portfelj pro\u0161iruje zrnatim multivitaminskim pripravkom u tri okusa: limun, naran\u010da i exotic (banana, mango i ananas). Studio Sonda sudjelovao je u osmi\u0161ljavanju i lansiranju samog brenda, od njegova naziva i\u00a0 izrade pakiranja za razli\u010dite okuse i grama\u017ee proizvoda, pa do izrade klju\u010dnih vizuala za POS i HoReCa materijale.<\/p>\n<p>Budu\u0107i da granule sadr\u017ee 10 vitamina i udio pravog vo\u0107a, te pretvorene u napitak slu\u017ee kao svakodnevni boost imunolo\u0161kom sustavu, osmi\u0161ljen je naziv koji sugerira upravo snagu i energi\u010dno djelovanje napitka: Kombiniraju\u0107i naziv portfelja ORA s pojmom \u201eraketa\u201c nastao je brand \u2013 ORAKETA.<\/p>\n<p>U skladu s nazivom, oblikovana je ambala\u017ea za trgovine (pakiranje od 800g) i vre\u0107ice u obliku rakete za HoReCa kanale, koje se serviraju na brendiranom poslu\u017eavniku\u00a0uz pripadaju\u0107u \u017elicu (za doziranje i mije\u0161anje) te \u010da\u0161u s ozna\u010dene tri razine kako bi korisnici mogli odre\u0111enom koli\u010dinom vode posti\u0107i idealnu ja\u010dinu okusa napitka, odnosno mogu se odlu\u010diti za Egzosferu, Mezosferu ili Stratosferu. Oraketi su se na promotivnim materijalima pridru\u017eili Orarari, simpati\u010dne maskote izvanzemaljaca koje je osmislila slova\u010dka agencija Zaraguza, zaslu\u017ena i web stranicu Orakete dok su za animacije djelo ALIEN studia.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Oraketa: Novo vesolje vitaminov in sadja\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/aIA8Z4TDR7A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brending, ambala\u017ea i promotivni materijali za novi multivitaminski pripravak Oraketa<\/p>\n","protected":false},"author":4,"featured_media":5446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69,180,1,17,72,90],"tags":[2783,3583,3261,3582,3259,2630],"class_list":["post-5438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ambalaza","category-brendovi","category-novosti","category-workprint","category-proizvodi","category-vizualni-identiteti","tag-brand","tag-branding-hr","tag-napitak","tag-oraketa-hr","tag-orketa","tag-pice"],"acf":{"gallery":[5457,5460,5448,5449,5541,5542,5543,5544],"migrate_to_new_website":true,"content_type":"work"},"wpml_current_locale":"hr","wpml_translations":{"en_US":{"locale":"en_US","id":5441,"slug":"321and-oraketa-takes-off","post_title":"3,2,1\u2026and Oraketa takes off!","href":"https:\/\/sonda.hr\/321and-oraketa-takes-off\/"}},"featured_image_url":"https:\/\/sonda.hr\/wp-content\/uploads\/2020\/11\/Sonda_Oraketa_H.jpg","_links":{"self":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/5438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/comments?post=5438"}],"version-history":[{"count":8,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/5438\/revisions"}],"predecessor-version":[{"id":5546,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/5438\/revisions\/5546"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5544"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5543"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5542"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5541"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5449"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5448"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5460"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5446"}],"wp:attachment":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=5438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/categories?post=5438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=5438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}