{"id":5584,"date":"2021-06-17T16:14:04","date_gmt":"2021-06-17T14:14:04","guid":{"rendered":"https:\/\/sonda.hr\/?p=5584"},"modified":"2021-06-17T16:34:26","modified_gmt":"2021-06-17T14:34:26","slug":"trijumf-studia-sonda-na-danima-komunikacija-dk-home-s-3-grand-prixa-7-zlata-srebrom-i-2-bronce","status":"publish","type":"post","link":"https:\/\/sonda.hr\/hr\/trijumf-studia-sonda-na-danima-komunikacija-dk-home-s-3-grand-prixa-7-zlata-srebrom-i-2-bronce\/","title":{"rendered":"Trijumf na Danima komunikacija s 3 Grand Prixa, 7 zlata, srebrom i 2 bronce"},"content":{"rendered":"<div>\n<p>Na zagreba\u010dkoj ina\u010dici <a href=\"https:\/\/danikomunikacija.com\">Dana Komunikacija<\/a> (DK Home presented by A1), vode\u0107em doga\u0111anju tr\u017ei\u0161nog komuniciranja u Hrvatskoj, 14. i 15. lipnja dodijeljene su najva\u017enije nacionalne nagrade za kreativnost i efikasnost u ogla\u0161avanju: \u00a0Ideja X, Mixx i Effie. U sva tri natjecanja Grand Prix odnio je Studio Sonda iz Vi\u017einade sa svojim radom 100% Covid Free Putovanje za Gradsku knji\u017enicu Pore\u010d koja je gra\u0111anima ponudila alternativu putovanja u doba COVID lockdown-a.<\/p>\n<p>Nagrada Effie, kako joj i samo ime ka\u017ee, dodjeljuje se najboljim agencijama i ogla\u0161iva\u010dima za tr\u017ei\u0161no komuniciranje te mjeri povezanost izme\u0111u marketin\u0161kih aktivnosti i tr\u017ei\u0161nih rezultata &#8211; efikasnost, dok je MIXX natjecanje koje, po me\u0111unarodnoj licenci IAB-a, nagra\u0111uje najbolje digitalne kampanje i digitalne alate\/platforme u podru\u010dju tr\u017ei\u0161nih komunikacija. Kod obje nagrade kriteriji obuhva\u0107aju ocjenu kreativnosti, strategije i postignutih rezultata. Ideja X se pak dodjeljuje najboljim kreativnim dostignu\u0107ima bez obzira na vrstu medija.<\/p>\n<p>Iz navedenog proizlazi da je Studio Sonda uspio ostvariti najkreativniju, najefikasniju i digitalno najrelevantniju kampanju u dr\u017eavi, a sve to u 2020. godini, uslijed COVID-19 virusa poznatoj kao najte\u017eoj godini u proteklih nekoliko desetlje\u0107a.<\/p>\n<p>Pored navedenih najva\u017enijih Grand Prix nagrada, Studio Sonda slavio je u sljede\u0107im kategorijama, za svoje projekte King \u010ca\u0161ica za Ledo\/Frikom, Berba (Vina Berto\u0161a), 100% COVID Free putovanje za Gradsku knji\u017enicu Pore\u010d i #jedva\u010dekam za HURA-u.<\/p>\n<\/div>\n<div>\n<p><strong>IDEJA X<\/strong><\/p>\n<p>IDEJA X GRAND PRIX: \u00a0<a href=\"https:\/\/sonda.hr\/hr\/100-covid-free-putovanje\/\">100% COVID FREE PUTOVANJE,<\/a> Gradska knji\u017enica Pore\u010d i Studio Sonda<\/p>\n<\/div>\n<div>IDEJA X ZLATO:<\/div>\n<div>\u2022 Dizajn: Ledo \/ Frikom i Studio Sonda za projekt <a href=\"https:\/\/sonda.hr\/hr\/okreni-freaking-na-king\/\">\u010ca\u0161ica King<\/a><\/div>\n<div>\u2022 Branding: Ledo \/ Frikom i Studio Sonda za projekt \u010ca\u0161ica King Branding &#8211; Okreni na desert<\/div>\n<div>\u2022 Rebranding; Berto\u0161a vina i Studio Sonda za projekt <a href=\"https:\/\/sonda.hr\/hr\/berba-novi-branding-i-vizualni-identitet-za-vina-bertosa\/\">Berba<\/a><\/div>\n<div>\u2022 Kategorija Turizam, kultura i slobodno vrijeme: Gradska knji\u017enica Pore\u010d i Studio Sonda za projekt 100% COVID FREE PUTOVANJE<br \/>\n\u2022 COVID kategorija: Gradska knji\u017enica Pore\u010d i Studio Sonda za projekt 100% COVID FREE PUTOVANJEIDEJA X BRONCA:<br \/>\n\u2022 Digital: Gradska knji\u017enica Pore\u010d i Studio Sonda za projekt 100% COVID FREE PUTOVANJE<br \/>\n\u2022 Dizajn: Berto\u0161a vina i Studio Sonda za projekt Berba<strong>EFFIE<\/strong><\/div>\n<div>\n<p>EFFIE GRAND PRIX:\u00a0100% COVID FREE PUTOVANJE, Gradska knji\u017enica Pore\u010d i Studio Sonda<\/p>\n<\/div>\n<div>EFFIE ZLATO:<br \/>\n100% COVID FREE PUTOVANJE u kategoriji Niskobud\u017eetne kampanje, gradska knji\u017enica Pore\u010d i Studio Sonda<\/div>\n<div>\n<p>EFFIE SREBRO:<br \/>\n100% COVID FREE PUTOVANJE u kategoriji Tematski marketing, gradska knji\u017enica Pore\u010d i Studio Sonda<\/p>\n<p><strong>MIXX<\/strong><\/p>\n<p>MIXX BEST IN SHOW: 100% COVID FREE PUTOVANJE, gradska knji\u017enica Pore\u010d i Studio<\/p>\n<p>MIXX ZLATO:<br \/>\n#jedva\u010dekam, HURA, Izone, Studio Sonda, Human<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Studio Sonda je na najva\u017enijem nacionalnom doga\u0111anju s podru\u010dja tr\u017ei\u0161nih komunikacija osvojio sve 3 najve\u0107e nagrade: Grand Prix IdejeX, Grand Prix Effie, Best of Show MIXX te uz to 7 zlatnih nagrada, jedno srebro i 2 bronce, za svoje projekte za Gradsku Knji\u017enicu Pore\u010d, Berto\u0161a Vina i Ledo\/Frikom<\/p>\n","protected":false},"author":4,"featured_media":5607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69,180,47,1,63,17,72,90],"tags":[3567,2840,3320,3322,417,3316,3318,3324,2860,254,3129,3144,505,3179,416,3314],"class_list":["post-5584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ambalaza","category-brendovi","category-nagrade","category-novosti","category-oglasavanje","category-workprint","category-proizvodi","category-vizualni-identiteti","tag-award-hr-2","tag-award-hr","tag-berba","tag-bertosa-hr","tag-dani-komunikacija","tag-dk","tag-effie","tag-frikom-hr","tag-grand-prix","tag-ideja-x","tag-idejax","tag-king","tag-knjiznica","tag-ledo-hr","tag-mixx","tag-nagrade"],"acf":{"gallery":[null],"migrate_to_new_website":true,"content_type":"post"},"wpml_current_locale":"hr","wpml_translations":{"en_US":{"locale":"en_US","id":5618,"slug":"3-grand-prix-7-gold-one-silver-and-2-bronze-awards-at-days-of-communication","post_title":"3 Grand Prix, 7 gold, 1 silver and 2 bronze awards at Days of Communication","href":"https:\/\/sonda.hr\/3-grand-prix-7-gold-one-silver-and-2-bronze-awards-at-days-of-communication\/"}},"featured_image_url":"https:\/\/sonda.hr\/wp-content\/uploads\/2021\/06\/Sonda_DK2021_H.jpg","_links":{"self":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/5584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/comments?post=5584"}],"version-history":[{"count":17,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/5584\/revisions"}],"predecessor-version":[{"id":5617,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/5584\/revisions\/5617"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5607"}],"wp:attachment":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=5584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/categories?post=5584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=5584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}