{"id":5632,"date":"2021-07-26T12:38:54","date_gmt":"2021-07-26T10:38:54","guid":{"rendered":"https:\/\/sonda.hr\/?p=5632"},"modified":"2023-07-17T11:12:42","modified_gmt":"2023-07-17T09:12:42","slug":"breakingrules-360-kampanja-i-novo-ruho-za-sladoled-king","status":"publish","type":"post","link":"https:\/\/sonda.hr\/hr\/breakingrules-360-kampanja-i-novo-ruho-za-sladoled-king\/","title":{"rendered":"#breaKINGrules 360\u00b0 kampanja i novo ruho za sladoled King"},"content":{"rendered":"<p>Regionalni premium brend sladoleda King sezonu 2021. do\u010dekao je u novom ruhu i upotpunjen novim okusima u postoje\u0107em asortimanu (korneti, \u0161tapi\u0107i, \u010da\u0161ice), ali i u nekoliko novih formata koji su i dalje King premium kvalitete, no ujedno primjereni za dijeljenje s dragim nam osobama (multipack, \u010da\u0161e).<\/p>\n<p>Studio Sonda autor je nove cjelovite King ambala\u017ee te prate\u0107e 360\u00b0 kampanje #breaKINGrules koja korisnike poti\u010de da, sukladno zna\u010dajnim promjenama u svijetu, mijenjaju i sputavaju\u0107e navike te pravila koja im se name\u0107u. S jedne strane individualnost postaje sve izra\u017eenija, a s druge strane globalna situacija nau\u010dila nas je potrebi me\u0111usobnog podr\u017eavanja, dru\u017eenja, dijeljenja lijepih trenutaka. Kruta pravila koja nas sprje\u010davaju u tome da \u017eivimo sadr\u017eajan \u017eivot postaju dio nekih pro\u0161lih vremena i otvaramo vrata svijetu u kojemu stvaramo zakone koji su samo na\u0161i.<\/p>\n<p>Polazi\u0161na to\u010dka dizajna za 5 novih KING formata u\u00a0 koloritnom novom ruhu jest dizajn King \u010da\u0161ica ovjen\u010dan u 2020. godini Red Dot nagradom te Zlatom za dizajn i brending na najzna\u010dajnijem nacionalnom festivalu kreativnosti, Ideji X 2021. Spomenuti dizajn kao inspiraciju koristi stilizirani oblik krune koji simboli\u010dki komunicira kako se onaj trenutak kada konzumiramo svoj King pretvara u: kraljevski trenutak.<\/p>\n<p>Sve formate povezuje zajedni\u010dki grafi\u010dki element krune, ali i prepoznatljiva King premium kvaliteta sladoleda, koja dokazuje kako nije istina da se u \u017eivotu ne mo\u017ee imati sve odjednom. I zato svaki put kada nam sugeriraju da je \u0161utnja zlato, da se treba pona\u0161ati kako drugi o\u010dekuju, da se ne treba isticati u masi, da desert dolazi na kraju ili da, primjerice, netko drugi ima bolju ideju za kampanju, vrijeme je za #breaKINGrules. I dobar sladoled.<\/p>\n<p>Credits:<\/p>\n<p>Kreativna &amp; Art direkcija, Copywrite: Studio Sonda; Jelena Fi\u0161ku\u0161 i Sean Poropat<br \/>\nDizajn: Studio Sonda; Aleksandar \u017divanov, Martina Uki\u0107, Sanda Mari\u010di\u0107,\u00a0Simon Flegar, Jelena Fi\u0161ku\u0161 i Sean Poropat<br \/>\nGlavni Account Manager: Studio Sonda, Mladen Gvozden<br \/>\n3D Vizualizacije King \u0161tapi\u0107i: Vacuum Studio<br \/>\nTVC:<br \/>\nProdukcija: Val produkcija<br \/>\nRedatelj: Bruno Ankovi\u0107<br \/>\nDirektor fotografije: Aleksandar Pavlovi\u0107<br \/>\nFotograf kampanje: Damir \u017di\u017ei\u0107<\/p>\n<p>&nbsp;<\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"KING #breaKINGrules\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/8GbsHOorYXk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Koliko smo pravila prekr\u0161ili da bi nova #breaKINGrules kampanja za King u novom ruhu ugledala svjetlo dana? Puno \ud83d\ude42<\/p>\n","protected":false},"author":4,"featured_media":5641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69,180,297,1,63,3553,17,90],"tags":[487,3144,3179,3333,3146,3335],"class_list":["post-5632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ambalaza","category-brendovi","category-fotografija","category-novosti","category-oglasavanje","category-print-en-hr","category-workprint","category-vizualni-identiteti","tag-kampanja","tag-king","tag-ledo-hr","tag-oglas","tag-sladoled","tag-tvc-hr"],"acf":{"gallery":[5666,5646],"migrate_to_new_website":true,"content_type":"work"},"wpml_current_locale":"hr","wpml_translations":{"en_US":{"locale":"en_US","id":5636,"slug":"breakingrules-360-campaign-and-a-new-outfit-for-king-ice-cream","post_title":"#breaKINGrules 360\u00b0 campaign and new packaging for King","href":"https:\/\/sonda.hr\/breakingrules-360-campaign-and-a-new-outfit-for-king-ice-cream\/"}},"featured_image_url":"https:\/\/sonda.hr\/wp-content\/uploads\/2021\/07\/Sonda_KING_AD21.jpg","_links":{"self":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/5632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/comments?post=5632"}],"version-history":[{"count":10,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/5632\/revisions"}],"predecessor-version":[{"id":9271,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/5632\/revisions\/9271"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5646"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/5641"}],"wp:attachment":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=5632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/categories?post=5632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=5632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}