{"id":6097,"date":"2022-08-15T12:57:28","date_gmt":"2022-08-15T10:57:28","guid":{"rendered":"https:\/\/sonda.hr\/?p=6097"},"modified":"2022-08-16T10:37:28","modified_gmt":"2022-08-16T08:37:28","slug":"red-dot-za-redizajn-dorine","status":"publish","type":"post","link":"https:\/\/sonda.hr\/hr\/red-dot-za-redizajn-dorine\/","title":{"rendered":"Red Dot za redizajn Dorine"},"content":{"rendered":"<p>I ove, 2022. godine, Sonda je osvojila Red Dot, jednu od najutjecajnijih nagrada u svijetu dizajna. Ovoga puta u podru\u010dju Brands &amp; Communications Design, i kategoriji Packaging Design za novu ambala\u017eu \u010dokolada Dorina! Ovo je na\u0161a 17. po redu Red Dot nagrada.<\/p>\n<p>\u201ePromjena ambala\u017ee prepoznatljivih proizvoda uvijek je velik izazov i posljednjih je nekoliko godina bilo poku\u0161aja redizajna na\u0161e Dorine koji nikad nisu ugledali svjetlo dana, ponajprije zbog kompleksnosti odnosno niza okusa koji su kroz dosada\u0161nja dizajnerska rje\u0161enja bili prili\u010dno zagu\u0161eni. Zato smo jo\u0161 vi\u0161e odu\u0161evljeni osvajanjem nagrade koja nam je potvrdila da smo uspjeli ostvariti najva\u017eniji cilj \u2013 ostvariti bezvremenski dizajn s elementima modernog prikaza sastojaka, uz istovremeno odavanje po\u010dasti tradiciji Kra\u0161a i neospornoj kvaliteti. Drago nam je \u0161to smo u cijeli proces dizajna sa Studiom Sonda, \u010dije je iskustvo u tom podru\u010dju neupitno, bili aktivno uklju\u010deni te \u0161to smo od samog po\u010detka jasno dijelili viziju onoga \u0161to \u017eelimo \u2013 jedinstven, moderan i uo\u010dljiv blok na polici s jasnim razlikovanjem \u0161iroke palete Dorininih okusa i prepoznatljivosti koja je u kona\u010dnici dovela i do rasta prodaje pojedinih okusa\u201c, izjavila je Marina Kne\u017eevi\u0107, direktorica marketinga Kra\u0161a.<\/p>\n<p>Vi\u0161e o redizajnu Dorine pro\u010ditajte <a href=\"https:\/\/sonda.hr\/hr\/novi-identitet-i-kampanja-za-dorinu\/\">OVDJE.<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Slavimo novi Red Dot, ukupno 17. za Sondu. Ovoga puta za novi dizajn ambala\u017ee za Dorina Kra\u0161 \u010dokolade koje dolaze u nekoliko dimenzija i vi\u0161e od dvadeset okusa, a u njima u\u017eivaju i potro\u0161a\u010di u vi\u0161e od 20 zemalja diljem svijeta. <\/p>\n","protected":false},"author":3,"featured_media":6101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69,180,47,1],"tags":[3567,2840,3420,3422,3424,3592,202,3574,143],"class_list":["post-6097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ambalaza","category-brendovi","category-nagrade","category-novosti","tag-award-hr-2","tag-award-hr","tag-cokolada","tag-dorina-hr","tag-kras-hr","tag-kras-hr-2","tag-nagrada","tag-red-dot-hr","tag-red-dot"],"acf":{"gallery":[null],"migrate_to_new_website":true,"content_type":"post"},"wpml_current_locale":"hr","wpml_translations":{"en_US":{"locale":"en_US","id":6095,"slug":"red-dot-for-the-redesign-of-dorina","post_title":"Red Dot for the redesign of Dorina","href":"https:\/\/sonda.hr\/red-dot-for-the-redesign-of-dorina\/"}},"featured_image_url":"https:\/\/sonda.hr\/wp-content\/uploads\/2022\/08\/Sonda_Dorina_RedDot_H.jpg","_links":{"self":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/6097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/comments?post=6097"}],"version-history":[{"count":1,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/6097\/revisions"}],"predecessor-version":[{"id":6098,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/6097\/revisions\/6098"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/6101"}],"wp:attachment":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=6097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/categories?post=6097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=6097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}