{"id":6228,"date":"2022-12-23T14:31:36","date_gmt":"2022-12-23T13:31:36","guid":{"rendered":"https:\/\/sonda.hr\/?p=6228"},"modified":"2022-12-27T13:43:37","modified_gmt":"2022-12-27T12:43:37","slug":"ususret-francuskoj-salati","status":"publish","type":"post","link":"https:\/\/sonda.hr\/hr\/ususret-francuskoj-salati\/","title":{"rendered":"Ususret Francuskoj salati\u2026"},"content":{"rendered":"<p class=\"p1\">Ususret Francuskoj salati, veseli nas u \u0161krinjama du\u0107ana diljem Adriatic regije vidjeti na\u0161 dizajn na ambala\u017ei cjelokupnog asortimana smrznutog povr\u0107a i voc\u0301a, za proizvo\u0111a\u010de Ledo i Frikom. \u0160iroki asortiman podijeljen je u razlic\u030cite podkategorije: od baznog povrc\u0301a, preko raznih povrtnih mje\u0161avina, pa sve do voc\u0301a.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\">Redizajnirani izgled ambala\u017ee proizvoda jasno komunicira vrijednosti proizvo\u0111a\u010da, odnosno usmjerenost ka zdravom \u017eivotu. Pa\u017eljivim odabirom vizualnih elemenata, nastojalo se naglasiti vrhunsku razinu kvalitete pojedinog proizvoda, dok su se se svje\u017eina i dinamic\u030cnost proizvodnje utjelovili kroz lepr\u0161avu kompoziciju postignutu kombinacijom fotografske i grafic\u030cke produkcije.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\">Osim na hrvatskom tr\u017ei\u0161tu, novo vizualno ruho smrzutog vo\u0107a i povr\u0107a<span class=\"Apple-converted-space\">\u00a0 <\/span>proizvoda prona\u0161lo je svoje mjesto i u zamrzivac\u030cima \u010ditave Adriatic regije. Ovim je projektom Sonda nastojala pokazati da se izazovu oc\u030cuvanja standarda brenda koji iza sebe nosi dugu tradiciju i postojanje, mo\u017ee pristupiti kroz strate\u0161ki isplanirana kreativna rje\u0161enja kojima se istovremeno i zadr\u017eava prepoznatljivost identiteta, i udahnjuje suvremenost. Produkcija svih vizualnih materijala odra\u0111ena je u foto\/produkcijskom studiju Sonda kreativnog centra u Vi\u017einadi.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\">Kreativna direkcija<br \/>\nStudio Sonda: Jelena Fi\u0161ku\u0161, Sean Poropat<br \/>\nDizajn<br \/>\nStudio Sonda: Aleksandar \u017divanov, Sanda Mari\u010di\u0107, Martina Uki\u0107, Sean Poropat<br \/>\nAccount Director: Studio Sonda: Mladen Gvozden<br \/>\nFoto: Dejan Hren<span class=\"Apple-converted-space\"><br \/>\n<\/span>Food Styling: Darko Ramljak<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sonda dizajnirala nove ambala\u017ee asortimana smrznutog povrc\u0301a i vo\u0107a za Ledo\/Frikom\u00a0<\/p>\n","protected":false},"author":4,"featured_media":6233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69,1],"tags":[3324,3179,3593],"class_list":["post-6228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ambalaza","category-novosti","tag-frikom-hr","tag-ledo-hr","tag-packaging-hr"],"acf":{"gallery":[6232],"migrate_to_new_website":true,"content_type":"work"},"wpml_current_locale":"hr","wpml_translations":{"en_US":{"locale":"en_US","id":6230,"slug":"embracing-the-olivier-salad","post_title":"Embracing the Olivier Salad","href":"https:\/\/sonda.hr\/embracing-the-olivier-salad\/"}},"featured_image_url":"https:\/\/sonda.hr\/wp-content\/uploads\/2022\/12\/Sonda_LEDO_Povrce_01.jpg","_links":{"self":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/6228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/comments?post=6228"}],"version-history":[{"count":7,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/6228\/revisions"}],"predecessor-version":[{"id":6243,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/6228\/revisions\/6243"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/6232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/6233"}],"wp:attachment":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=6228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/categories?post=6228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=6228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}