Na\u0161i kreativni direktori Jelena i Sean nedavno su prisustvovali jubilarnom 70-om festivalu \u00a0Cannes Lions International Festival of Creativity. Pro\u0161le je godine Jelena imala tu \u010dast biti \u00a0izabrana za \u010dlanicu \u017eirija festivala, \u0161to je bilo prvi put da su predstavnik ili predstavnica iz Hrvatske pozvani biti u \u017eiriju ove presti\u017ene nagrade. Ove godine, kada su \u017eiriranje i predstavljanje Hrvatske uspje\u0161no nastavili kolege Damir Ciglar i Davor Bruketa, do\u0161lo je vrijeme i za ne\u0161to neformalnije istra\u017eivanje festivala od strane Sonde. Donosimo blic utiske:<\/p>\n
Najzabavnije predavanje\/doga\u0111anje?<\/strong><\/p>\n S:<\/strong> Saatchi&Saatchi New Creators Showcase 2023. Najinspirativnije predavanje\/doga\u0111anje? <\/strong> Najpou\u010dnije predavanje\/doga\u0111anje? Rad koji te se posebno dojmio i za\u0161to? Najprovod? \u0160to nosi\u0161 doma iz Cannesa? Do slijede\u0107e godine!<\/p>\n","protected":false},"excerpt":{"rendered":" Na\u0161i kreativni direktori Jelena i Sean nedavno su prisustvovali jubilarnom 70-om festivalu \u00a0Cannes Lions International Festival of Creativity. Donosimo blic utiske…<\/p>\n","protected":false},"author":3,"featured_media":9266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69,180,188,47,1,63,194,3553,90],"tags":[3554,2403,3555,481,3556,3557,3314,3558],"class_list":["post-9261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ambalaza","category-brendovi","category-izlozbe","category-nagrade","category-novosti","category-oglasavanje","category-osvrti","category-print-en-hr","category-vizualni-identiteti","tag-awards-en-hr","tag-awards","tag-cannes-hr","tag-cannes-lions","tag-cannes-lions-en-hr","tag-lectures-hr","tag-nagrade","tag-predavanja"],"acf":{"gallery":[null],"migrate_to_new_website":true,"content_type":"post"},"wpml_current_locale":"hr","wpml_translations":{"en_US":{"locale":"en_US","id":9257,"slug":"cannes-lions-23-recap","post_title":"Cannes Lions '23 recap","href":"https:\/\/sonda.hr\/cannes-lions-23-recap\/"}},"featured_image_url":"https:\/\/sonda.hr\/wp-content\/uploads\/2023\/07\/Sonda_Cannes_Lions_2023_H.jpg","_links":{"self":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/9261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/comments?post=9261"}],"version-history":[{"count":3,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/9261\/revisions"}],"predecessor-version":[{"id":9268,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/9261\/revisions\/9268"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9266"}],"wp:attachment":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=9261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/categories?post=9261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=9261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nJ:<\/strong> Mike White, kreator legendarne serije \u201cThe White Lotus\u201c, u intervjuu s Liz Taylor, Ogilvy globalnom kreativnom direktoricom te predavanje koje je odr\u017eao Andrew Robertson, President&CEO u BBDO Worldwide: \u201eWhy We Need To Make People Laugh\u201c<\/p>\n
\nS & J:<\/strong> Svjetska filmska premijera \u201cHere’s To The Crazy Ones\u201c koja je uklju\u010dila i Q&A sa Lee Clowom. I suzica je potekla \ud83d\ude42<\/p>\n
\nS:<\/strong> Titanium Lions Shortlist Presentations \u2013 Live Judging in Action, kojega su u\u017eivo \u017eirirali i postavljali brojna pitanja David Droga (Accenture Song), Jane Lin-Baden (Publicis Groupe APAC), Kate Rouch (Coinbase Global), Marcel Marcondes (AB InBev Global), Piyush Pande (Ogilvy Global & India), Susan Credle (FCB Global), Susan Hoffman (Wieden + Kennedy US), Ukonwa Ojo (Zaia Ventures US), Vicki Maguire (Havas London UK) i Yang Yeo (Hakuhodo International APAC).\u00a0 Pametni radovi i pametna pitanja.
\nJ:<\/strong> Tour of the work by Jury + Inside the Jury Room, odnosno insight u procese koji stoje iza nagra\u0111ivanih radova. Za sve kategorije koje sam uspjela obi\u0107i, a nije ih malo…<\/p>\n
\nS & J:<\/strong> \u201cLife Extending Stickers\u201c od Grey Colombia, Bogota
\nS:<\/strong> Jer iskori\u0161tava ve\u0107 postoje\u0107e, stvoren je alat od ne\u010dega \u0161to je evidentno ve\u0107 \u010ditavo vrijeme pred nama, a bilo je potrebno tek uo\u010diti i uobli\u010diti u rje\u0161enje. Tako\u0111er, sjajno educira kako vo\u0107e i povr\u0107e nemaju samo jednu svrhu ve\u0107 se koriste za puno namjena, i u vi\u0161e faza.
\nJ:<\/strong> Jo\u0161 mogu dodati da je to pravi crafterski rad koji osvaja jednostavno\u0161\u0107u ideje i egzekucije te ru\u0161i mitove da za super uspje\u0161ne projekte mora\u0161 imati goleme bud\u017eete, AI, digital, produkcije, equality, aplikacije, svemirske letjelice i \u010dudesa. Ponekad su dobra ideja, kvalitetan craft i razumijevanje klijenta dovoljni. \u010cak i u dana\u0161nje vrijeme, ili njemu usprkos.<\/p>\n
\n<\/strong>S: No\u0107no kupanje s Rajnom i Vanjom.
\nJ: LinkedIn Carlton Cannes Rooftop Party: The Place B2B.<\/p>\n
\n<\/strong>S: \u017delju da budemo jo\u0161 bolji i radimo projekte koji \u0107e utjecati na dru\u0161tvene probleme.
\nJ: Kreativni naboj i vrtoglavicu.<\/p>\n