Balcannes, regionalno natjecanje kreativnih agencija s podru\u010dja Bosne i Hercegovine, Hrvatske, Sjeverne Makedonije, Slovenije i Srbije, od lani se mo\u017ee pohvaliti novim vizualnim identitetom i dizajnom nagrade, za \u010diji je dizajn zaslu\u017ean Studio Sonda.<\/p>\n
Ideja koja stoji iza vizualnog identiteta proizlazi iz samog naziva natjecanja, odnosno pojma Balkan te \u017eelinaglasiti snagu koju spomenute dr\u017eave imaju kada djeluju zajedno u profiliranju regije po pitanju tr\u017ei\u0161nog komuniciranja u Europi i svijetu.<\/p>\n
Kako bi zadr\u017eali asocijaciju na geografsko podru\u010dje Balkana (naziv za planininski lanac koji se prote\u017ee kroz regiju), glavni grafi\u010dki gradivni element kori\u0161ten u vizualnom identitetu i dizajnu nagrade upravo je simbol vrha planine, trokut, ujedno postavljen na na\u010din koji simbolizira napredak i stremljenje prema vrhu. Razli\u010diti elementi me\u0111usobno se ne isklju\u010duju, nego koegzistiraju, a boje su preuzete s nacionalnih zastava dr\u017eava sudionica. Nizanjem i kombiniranjem trokuta u boji stvara se dinami\u010dna igra znakova \u0161iroko primjenjivih na potrebe identiteta.<\/p>\n
Sama nagrada Balcannes kroz dizajn objekt asublimira sve ono \u0161to je utjelovljeno u ideji koncepta, od vrha Balkana kao polazi\u0161ne to\u010dke, pa do simbolike dosezanja tih istih vrhunaca kroz najkvalitetnije kreativne radove u regiji, stoga vjerujemo da \u0107e biti rado vi\u0111ena na policama regionalnih kreativaca.<\/p>\n
Credits: <\/p>\n","protected":false},"excerpt":{"rendered":" Balcannes natjecanje pro\u0161le je godine osvanulo s novim, uspje\u0161no implementiranim vizualnim identitetom, novom nagradom i novim programom. Otvaranje novih prijava za natjecatelje za godinu 23\/24 prilika je da se prisjetimo vizualnog identiteta i nagrada koje smo lani osmislili, i dodatno ih predstavimo.<\/p>\n","protected":false},"author":3,"featured_media":9501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[180,47,1,90],"tags":[3567,2840,3588,3589,3563,3590],"class_list":["post-9360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brendovi","category-nagrade","category-novosti","category-vizualni-identiteti","tag-award-hr-2","tag-award-hr","tag-balcannes-en-hr","tag-identity-hr","tag-nagrada-hr","tag-vizualni-identitet-hr"],"acf":{"gallery":[9505,9503,9507,9501,9509,9511,9513],"migrate_to_new_website":true,"content_type":"work"},"wpml_current_locale":"hr","wpml_translations":{"en_US":{"locale":"en_US","id":9357,"slug":"balcannes-visual-identity-and-design-of-the-award","post_title":"Balcannes visual identity and design of the award","href":"https:\/\/sonda.hr\/balcannes-visual-identity-and-design-of-the-award\/"}},"featured_image_url":"https:\/\/sonda.hr\/wp-content\/uploads\/2023\/11\/SONDA_BalCannes_HUAR_01.jpg","_links":{"self":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/9360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/comments?post=9360"}],"version-history":[{"count":5,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/9360\/revisions"}],"predecessor-version":[{"id":9518,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/9360\/revisions\/9518"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9513"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9511"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9509"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9501"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9507"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9503"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9501"}],"wp:attachment":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=9360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/categories?post=9360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=9360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nJelena Fi\u0161ku\u0161, Sean Poropat (Creative directors, Studio Sonda<\/span>)
\nMartina Uki\u0107 (Senior designer, Studio Sonda)
\nMladen Gvozden (Account manager, Studio Sonda)
\nJelena Babi\u0107 (Production manager)
\nEmica Elve\u0111i (Fotografije nagrade)<\/p>\n