{"id":9568,"date":"2023-11-23T21:10:26","date_gmt":"2023-11-23T20:10:26","guid":{"rendered":"https:\/\/sonda.hr\/?p=9568"},"modified":"2024-02-05T16:12:08","modified_gmt":"2024-02-05T15:12:08","slug":"matchbook","status":"publish","type":"post","link":"https:\/\/sonda.hr\/hr\/matchbook\/","title":{"rendered":"MatchBOOK"},"content":{"rendered":"<div class=\"video-container\"><iframe loading=\"lazy\" title=\"BOOKtiga 2023 MatchBOOK\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/G-SZGj1I8xk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p style=\"font-weight: 400;\">U svijetu brzih medija, kako bi u mladima rasplamsali ljubav prema knjigama i pove\u0107ali posje\u0107enost BOOKtige (sajma rabljenih knjiga), osmi\u0161ljen je MATCHBOOK, web platforma u stilu dating aplikacija, koja nas spaja s knjigama u koje \u0107emo se zaljubiti. O\u017eivjeli smo tako likove iz klasika, poput Ane Karenjine, Simon Basseta, Robinson Crusoea, Jay Gatsbya ili Bridget Jones&#8230;\u00a0Kampanja je implementirana kroz vi\u0161e kanala, a kako bi posjetitelji likove upoznali i \u201ematchali\u201c se s njima, kreirani su im dating profili, te su \u010dak mogli dogovoriti i spoj na BOOKtigi. Posjetitelji koji su to napravili, nagra\u0111eni su knjigom i godi\u0161njom \u010dlanarinom.<\/p>\n<p style=\"font-weight: 400;\">Odli\u010dni rezultati kampanje su potvrdili su savr\u0161en spoj suvremenog stila \u017eivota i bezvremenske ljubavi: 1150 prodanih knjiga i prikupljenih 1715EUR, 1500 posjetitelja, 3x ve\u0107a posje\u0107enost weba knji\u017enice u odnosu na \u201922, 4% prosje\u010dan ER i 40 romanti\u010dnih spojeva u samo 3 dana (mahom ciljne skupine mla\u0111e generacije).<\/p>\n<p style=\"font-weight: 400;\">\n","protected":false},"excerpt":{"rendered":"<p>Web platforma u stilu dating aplikacija koja nas spaja s knjigama u koje \u0107emo se zaljubiti, napravljena za potrebe promocije Sajma rabljenih knjiga Booktiga<\/p>\n","protected":false},"author":3,"featured_media":9605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[178,1,63,3553],"tags":[3608,3607],"class_list":["post-9568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kultura","category-novosti","category-oglasavanje","category-print-en-hr","tag-knjiga-hr","tag-matchbook-hr"],"acf":{"gallery":[9607,9609,9611,9613,9615],"migrate_to_new_website":true,"content_type":"work"},"wpml_current_locale":"hr","wpml_translations":{"en_US":{"locale":"en_US","id":9565,"slug":"matchbook","post_title":"MatchBOOK","href":"https:\/\/sonda.hr\/matchbook\/"}},"featured_image_url":"https:\/\/sonda.hr\/wp-content\/uploads\/2023\/11\/02_matchbook_header_01.jpg","_links":{"self":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/9568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/comments?post=9568"}],"version-history":[{"count":2,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/9568\/revisions"}],"predecessor-version":[{"id":9644,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/9568\/revisions\/9644"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9615"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9613"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9611"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9609"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9605"}],"wp:attachment":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=9568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/categories?post=9568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=9568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}