{"id":9622,"date":"2023-12-12T15:48:02","date_gmt":"2023-12-12T14:48:02","guid":{"rendered":"https:\/\/sonda.hr\/?p=9622"},"modified":"2023-12-12T20:49:02","modified_gmt":"2023-12-12T19:49:02","slug":"blagdanska-kampanja-za-plodine","status":"publish","type":"post","link":"https:\/\/sonda.hr\/hr\/blagdanska-kampanja-za-plodine\/","title":{"rendered":"Blagdanska kampanja za Plodine"},"content":{"rendered":"<p>Za potrebe hrvatskog trgova\u010dkoj lanca Plodine osmislili smo novu blagdansku kampanju, a u glavnoj ulozi na\u0161ao se poznati hrvatski pjeva\u010d Marko Tolja.<span class=\"Apple-converted-space\"><br \/>\n<\/span>Plodine su mjesto gdje kupci mogu prona\u0107i sve stvari koje su im potrebne u vrijeme blagdana, od hrane, pi\u0107a, ukrasa pa sve do igra\u010daka. Kako bi to komunicirali i pritom publici do\u010darali pravi blagdanski duh, adaptirali smo poznatu Markovu pjesmu autora Olje De\u0161i\u0107a \u201eStare dobre stvari\u201c i nazvali je \u201eSve te dobre stvari blagdane \u0161to \u010dine\u201c. Pjesmu u TVC-u prati vesela koreografija Marka i kupaca kao podsjetnik da su Plodine pravo<span class=\"Apple-converted-space\">\u00a0 <\/span>odredi\u0161te kupaca tijekom cijele blagdanske sezone. Za kampanju su uz TVC kreirani OOH te ostali popratni materijali.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"PLODINE blagdani 2023\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/iE1h3OKeVMs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>Kreativna direkcija: Jelena Fi\u0161ku\u0161, Sean Poropat<span class=\"Apple-converted-space\"><br \/>\n<\/span>Copywrite kampanje: Aleksandra Radosavljevi\u0107<br \/>\nStrategija: Lucija Poto\u010dnik<span class=\"Apple-converted-space\"><br \/>\n<\/span>Dizajn: Martina Uki\u0107, Rajko Ban<br \/>\nAccount manager: Rafaela Kerin<span class=\"Apple-converted-space\"><br \/>\n<\/span>Copy HS-ovi: Sara \u0160alov, Viktor Slavi\u0107<span class=\"Apple-converted-space\"><br \/>\n<\/span>Glazbena podloga: &#8220;Stare dobre stvari\u201d autor Olja De\u0161i\u0107<br \/>\nGlazba kampanje i gluma: Marko Tolja<span class=\"Apple-converted-space\"><br \/>\n<\/span>Produkcija: Komakino d.o.o. Producentica: Katarina Bobi\u0107<br \/>\nRedateljica: Renata Lu\u010di\u0107<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Za sve te dobre stvari blagdane \u0161to \u010dine, tu je trgova\u010dki lanac Plodine&#8230;<\/p>\n","protected":false},"author":3,"featured_media":9626,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,63],"tags":[3594,487,3618,3617,3335],"class_list":["post-9622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti","category-oglasavanje","tag-blagdani","tag-kampanja","tag-plodine-hr","tag-reklama","tag-tvc-hr"],"acf":{"gallery":[9628,9630,9632,9634,9636,9638],"migrate_to_new_website":true,"content_type":"work"},"wpml_current_locale":"hr","wpml_translations":{"en_US":{"locale":"en_US","id":9620,"slug":"holiday-campaign-for-plodine","post_title":"Holiday campaign for Plodine","href":"https:\/\/sonda.hr\/holiday-campaign-for-plodine\/"}},"featured_image_url":"https:\/\/sonda.hr\/wp-content\/uploads\/2023\/12\/plodine_header_01.jpg","_links":{"self":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/9622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/comments?post=9622"}],"version-history":[{"count":3,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/9622\/revisions"}],"predecessor-version":[{"id":9641,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/9622\/revisions\/9641"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9638"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9636"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9634"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9632"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9630"},{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9626"}],"wp:attachment":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=9622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/categories?post=9622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=9622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}