{"id":9885,"date":"2024-05-21T10:00:34","date_gmt":"2024-05-21T08:00:34","guid":{"rendered":"https:\/\/sonda.hr\/?p=9885"},"modified":"2024-05-21T10:56:14","modified_gmt":"2024-05-21T08:56:14","slug":"medunarodna-kampanja-za-zott-proteine","status":"publish","type":"post","link":"https:\/\/sonda.hr\/hr\/medunarodna-kampanja-za-zott-proteine\/","title":{"rendered":"Me\u0111unarodna kampanja za Zott Proteine"},"content":{"rendered":"<p class=\"p4\">Kako dinamiku pokreta i u\u017eivanje u proteinskom pudingu i shakeu pretvoriti u jednostavne, ali kratke video pri\u010de i vizuale koji ve\u0107 na prvi pogled govore o benefitima kori\u0161tenja Zott proteina? Putem kampanje koja kremoznost te trenutke u\u017eivanja u okusu i tjelesnu aktivnost pretvara u win-win kombinaciju! Za\u0161to birati kad uz Zott proiteine mo\u017ee\u0161 imati oboje u isto vrijeme?<\/p>\n<p class=\"p4\">Kombinacija fotografija i poruka tako prikazuje osobu u trenutku konzumacije, dok istovremeno obavlja trening, direktno i jasno komuniciraju\u0107i klju\u010dne prednosti proizvoda koji korisniku omogu\u0107uje da istovremeno bez gri\u017enje savjesti konzumira ne\u0161to fino, ali i \u010dini dobro za svoje tijelo, \u0161to je bio klju\u010dni zadatak projekta. Materijali, stati\u010dni i dinami\u010dni, prilago\u0111eni su digitalnim kanalima (dru\u0161tvene mre\u017ee, display ads) i POS formatima na hrvatskom, bosanskom, srpskom, makedonskom, \u010de\u0161kom, slova\u010dkom i ma\u0111arskom tr\u017ei\u0161tu.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Zott Drink\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/c9LuMryoSd8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Zott Pudding\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1E_wnf_1xUI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h3>Credits<\/h3>\n<p class=\"p4\">Klijent: Zott SE &amp; co. KG<br \/>\nKreativni direktori, Dizajn, Copywrite: Jelena Fi\u0161ku\u0161 i Sean Poropat, Studio Sonda<br \/>\nDizajn: Aleksandar \u017divanov, Studio Sonda<br \/>\nGlavni Account: Rafaela Kerin, Studio Sonda<br \/>\nProdukcija video spota: Val produkcija d.o.o.<br \/>\nRedateljica: Renata Lu\u010di\u0107<br \/>\nProducentica: Nerma Mehad\u017ei\u0107, Val produkcija<br \/>\nDOP: Tomislav Sutlar<br \/>\nFotografije za KV: Domagoj Kuni\u0107<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tjelesnoj smo aktivnosti dodali u\u017eivanje, bez gri\u017enje savjesti.<\/p>\n","protected":false},"author":4,"featured_media":9978,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,63,192],"tags":[487,3630,3631,3335,3632],"class_list":["post-9885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti","category-oglasavanje","category-video","tag-kampanja","tag-proteini","tag-shake","tag-tvc-hr","tag-zott-hr"],"acf":{"gallery":[9976],"migrate_to_new_website":true,"content_type":"work"},"wpml_current_locale":"hr","wpml_translations":{"en_US":{"locale":"en_US","id":9881,"slug":"international-campaign-for-zott-proteins","post_title":"International campaign for Zott Proteins","href":"https:\/\/sonda.hr\/international-campaign-for-zott-proteins\/"}},"featured_image_url":"https:\/\/sonda.hr\/wp-content\/uploads\/2024\/04\/Zott_1600x827_01.jpg","_links":{"self":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/9885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/comments?post=9885"}],"version-history":[{"count":3,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/9885\/revisions"}],"predecessor-version":[{"id":9981,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/9885\/revisions\/9981"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9978"}],"wp:attachment":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=9885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/categories?post=9885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=9885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}