{"id":9921,"date":"2024-05-13T09:20:24","date_gmt":"2024-05-13T07:20:24","guid":{"rendered":"https:\/\/sonda.hr\/?p=9921"},"modified":"2024-05-13T14:32:34","modified_gmt":"2024-05-13T12:32:34","slug":"rostilj-godine-uz-plodine","status":"publish","type":"post","link":"https:\/\/sonda.hr\/hr\/rostilj-godine-uz-plodine\/","title":{"rendered":"Ro\u0161tilj godine uz Plodine"},"content":{"rendered":"<p>Zajedno sa sezonom ro\u0161tilja, krenula je i <strong>360\u00b0 kampanja<\/strong> koju smo osmislili za <strong>hrvatski trgova\u010dki lanac Plodine<\/strong>. Kao i u pro\u0161logodi\u0161njoj <a href=\"https:\/\/sonda.hr\/hr\/blagdanska-kampanja-za-plodine\/\">blagdanskoj kampanji<\/a> istog lanca, glavna zvijezda ostao je na\u0161 poznati <strong>pjeva\u010d Marko Tolja<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"PLODINE Ro\u0161tilj godine 2024\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oN0cCWJ9TY4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>Za razliku od blagdanskog TVC-a, u ovom Tolja nije pjevao, ve\u0107 je prihvatio izazov pripreme ro\u0161tilja godine. Suprotno o\u010dekivanju, u samom TV spotu Tolja je novinarima priznao da nije nekakav vrsni ro\u0161tilj majstor te da zapravo i nema previ\u0161e iskustva, a niti namirnica i opreme. Ipak, nimalo ne sumnja da \u0107e ro\u0161tilj godine biti uspje\u0161an, jer ima pomo\u0107 od akcije \u2013 uz \u0161a\u010dicu prijatelja, tu je i njegova omiljena trgovina Plodine u kojoj mo\u017ee na\u0107i apsolutno sve \u0161to mu je potrebno da savr\u0161eno dru\u017eenje uz ro\u0161tilj.<\/p>\n<p>&nbsp;<\/p>\n<p>Asortiman Plodina sadr\u017ei sve potrebne namirnice \u2013 od mesa i povr\u0107a, do umaka, pi\u0107a, salata i deserta, a tako\u0111er i grill opremu te sami ro\u0161tilj, uz uvijek prisutne akcijske ponude. Kampanja pru\u017ea pregled svega \u0161to Plodine nude uz vedru atmosferu i bezbri\u017enost kao neizostavne sastojke svakog uspje\u0161nog ro\u0161tilja.<\/p>\n<p>&nbsp;<\/p>\n<p>Uz TVC smo kreirali i prepoznatljivi <strong>vizualni identitet kampanje<\/strong>, kao i popratne materijale za razne kanale.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>STUDIO SONDA<\/strong><\/p>\n<p>Kreativna direkcija, copywriting i dizajn: Jelena Fi\u0161ku\u0161, Sean Poropat<br \/>\nDizajn: Martina Uki\u0107, Aleksandar \u017divanov<br \/>\nCopywriting za TVC: Rahela Dragi\u010devi\u0107<br \/>\nCopywriting za HS: Sara \u0160alov<br \/>\nKreativna strategija: Lucija Poto\u010dnik<br \/>\nAccount manager: Rafaela Kerin<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Produkcija TVC-a<\/strong><\/p>\n<p>Produkcija: Komakino d.o.o.<br \/>\nProducentica: Katarina Bobi\u0107<br \/>\nRedateljica: Renata Lu\u010di\u0107<br \/>\nDirektor fotografije: Aleksandar Karauli\u0107<br \/>\nFotograf: Damir \u017di\u017ei\u0107<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kampanja za grill asortiman<\/p>\n","protected":false},"author":9,"featured_media":9899,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,63,17,192,90],"tags":[3618,3335,3590],"class_list":["post-9921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti","category-oglasavanje","category-workprint","category-video","category-vizualni-identiteti","tag-plodine-hr","tag-tvc-hr","tag-vizualni-identitet-hr"],"acf":{"gallery":[9913],"migrate_to_new_website":false,"content_type":false},"wpml_current_locale":"hr","wpml_translations":{"en_US":{"locale":"en_US","id":9925,"slug":"barbecue-of-the-year-with-plodine","post_title":"Barbecue of the year with Plodine","href":"https:\/\/sonda.hr\/barbecue-of-the-year-with-plodine\/"}},"featured_image_url":"https:\/\/sonda.hr\/wp-content\/uploads\/2024\/05\/plodine_header_01.jpg","_links":{"self":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/9921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/comments?post=9921"}],"version-history":[{"count":10,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/9921\/revisions"}],"predecessor-version":[{"id":9941,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/posts\/9921\/revisions\/9941"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9899"}],"wp:attachment":[{"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=9921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/categories?post=9921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=9921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}