Water is irreplaceable and the best when it is natural, just like any of us. Studena, the first Croatian bottled natural spring water that has been continuously filled since 1999, celebrates naturalness and encourages individuals and life explorers to be what they are because exactly then they are the best. The new campaign ‘The natural me’ toasts to all those who change the world around them, firmly stick to their principles and are respected for their naturalness, no matter how challenging this might sometimes be. Because: To be who you are, is the best answer.

Creative concept:
Studio Sonda (Creative and art directors: Jelena Fiškuš, Sean Poropat/Design: Aleksandar Živanov, Andrej Glavičić/Copy: Jelena Fiškuš/Photo: Sean Poropat/Animatic: Andrea Brajnović/Senior account: Mladen Gvozden /Account: Ingrid Savarin)

Director: Istok Tornjanski
Production: Kabinet (Director of photography: Predrag Dubravčić/Editing: Jan Klemsche/Set Designer: Tajana Stanković/Costume designer: Oliver Jular/ Make up: Saša Joković/Producer: Suzana Pandek)
Music: Ivana Rushaidat, Marko Levantić

Client: Studenac d.o.o.
Brand manager for Studena: Nikša Farac.