16.04.2023 Branding, News, Visual identity
New visual ID for MIMA furniture
After 30 years of existence, MIMA furniture decided to take a big step forward in its business strategy. The turn towards this new strategy implied the modernization of brand communication and visual elements, in order to suggest a rise to a new level of quality. The new visual identity and twist in the the business strategy were premiered in the newly opened store in Koprivnica, where they are fully implemented.