New campaign for King Classic with 30% less sugar

New campaign for King Classic with 30% less sugar

Many world classics originated when something well-known was deprived of some of its unimaginable parts theretofore. All because of the desire for freedom… And here is what King Classic has to do with it

Turn freaKING into KING

Turn freaKING into KING

Packaging design and promo campaign for the new King ice cream in a cup