We designed a new KING ice cream

We designed a new KING ice cream

Since it represents the perfect harmony of pistachio and forest fruits, we named it Harmony, and in addition to the freezer shelves, we also placed it in a fairy-tale forest environment.

#breaKINGrules 360° campaign and new packaging for King

#breaKINGrules 360° campaign and new packaging for King

How many rules have we broken for the King’s new #breaKINGrules campaign in order to make it reappear in a new guise? A lot 🙂

New campaign for King Classic with 30% less sugar

New campaign for King Classic with 30% less sugar

Many world classics originated when something well-known was deprived of some of its unimaginable parts theretofore. All because of the desire for freedom… And here is what King Classic has to do with it

Turn freaKING into KING

Turn freaKING into KING

Packaging design and promo campaign for the new King ice cream in a cup