SoMo Borac awards the best digital works in the region. In 2021 it has registered as many as 153 applications, a record number so far. The jury panel consists of digital experts from leading advertising agencies in Croatia, Serbia, Slovenia, Bosnia and Herzegovina, Montenegro and Macedonia.

SoMo Borac awards through 9 categories. 100% COVID FREE JOURNEY was awarded in the Digital Mix category, which rewards the best campaign on one or more digital platforms and represents one of the most demanding categories as it includes multiple digital channels.

In the SoMoritanac category, the best digital campaign that contributes to a higher cause (e.g. raising public awareness of an issue, helping an at-risk group or contributing to solving a social issue) 100% COVID FREE JOURNEY was awarded as well, as it allowed citizens to go to a number of destinations during the lockdown period.

The project was carried out jointly by Studio Sonda, Synet and the City Library of Poreč.

More about the work 100% COVID free journey see here.