Visual ID of the Public Open University of Rovinj
The design of each solution for a visual identity is preceded by a thorough research. In this particular case we were lucky to cooperate with Marino Budicin, a historian with a huge knowledge about Rovinj, who, while talking to us about the history of his town, repeatedly mentioned the symbol of pomegranate. This well-established positive symbol, that can be found on the first known historical emblem of the town, was connected to the activities of the Public Open University, which is full of contents, just as the pomegranate is full of seeds.
In elaborating of the visual identity, the pomegranate fruit has been stylized in colorful geometrical elements which can be combined variously in the application. In addition to identity creation, we have designed and developed a new website www.pour.hr. Thanks to a search engine by events date, location or activities the interaction with users was improved and made much easier.