Through the educational program, as part of the “Local Brands Consultancy project”, we provide support to young entrepreneurs. We will discuss the importance of brand development and strategies, which will help those interested in placing their products and services on the market.

No prior knowledge or previous experience is required for participation, just a desire to develop and learn about creative processes through practical work. We want to work with you (yes, with you!) to demonstrate how creativity can be highly effective and have a positive sociological, cultural, and economic impact on community development. Through this educational program, we promote active learning about the production of creative solutions, and how to work on brand recognition and market positioning while using creative and practical approaches to a real product.

The workshops will be held weekly in the Sonda creative center in Vižinada from September 6^th to October 4^th under the guidance of Studio Sonda. The estimated duration of the workshops is from 2 to 4 hours, at a pre-agreed time slot in the afternoon (5 – 9 pm).

WHY IS THIS PROGRAM FOR YOU?

• You will have the opportunity to learn about the creative and practical work processes that result in the creation of a real product with practical uses;
• You will be able to gain more knowledge about how to position your brand on the market by taking part in workshops led by mentors from the internationally awarded creative studio (Sonda), which has nearly 20 years of experience in design and brand development;
• By taking part in the branding efforts for an actual local product, you will have the chance to work on a genuine solution and better understand the knowledge and skills you have obtained as well as how they may be applied

The program is free, divided into seven sessions, and includes lectures/workshops and practical tasks. It thus guides the participants through creative and practical processes that result in real solutions that have their practical use. It is intended for participants under the age of 30, and no compensation is provided for it. If you are interested and can commit to the conditions of participation, click HERE for details.

The application deadline is August 14^th at 11:59 p.m. Applications received after this deadline, as well as incomplete applications, will not be considered. You can find the application form here: APPLICATION FORM

ABOUT THE PROGRAM
Brands, especially those that are part of the local community, are significant because they represent a piece of cultural heritage and tradition and are frequently passed down through generations. Therefore, we aim to use this project as a practical example to show young people how to maintain their regional identities while remaining relevant in the market. We hope to impact the strengthening of current and future local brands that these young people build or inherit through professional education tailored for young people in the local community.