With Radenska: Drop by drop, Forest!
Recently, the 1l bottle Radenska with a slightly different label can be found in stores throughout Croatia and Slovenia. The already recognizable 3 hearts of Radenska have blossomed and leafed!
The reason is Radenska’s project ‘Drop by drop, forest’ which encourages the purchase of Radenska in returnable glass bottles because, due to its multiple use, the reusable glass packaging is a much better option for our environment. Thus the purchase of a 1l glass bottle helps to plan the planting of 20 000 trees. In Croatia it will be realized in cooperation with the Boranka campaign while in Slovenia with the Slovenia Forest Service.
Studio Sonda is the author of a campaign, concept for an animated promo video and the new labels for Radenska. TVC Production: Blau production. Animation: Dragan Najdenov for The Lightning studio