Jelena Fiškuš, creative director and co-founder of Studio Sonda, was elected as a member of the Cannes Lions 2022 festival jury, which is the first time that a representative from Croatia has been invited to be part of the jury of this prestigious award. The invitation to this jury comes in recognition of the long-standing high quality work of both Studio Sonda and HURA, the leading Croatian professional association in the market communications sector that has been strengthening the position of the Croatian market communication scene on the global stage for many years.
The Cannes Lions is the most prestigious creativity festival in the world. Held since 1954, it awards the best creative projects in the world. This is the first time in the history of this prestigious award that the winners will be judged also by an expert from Croatia.
On this occasion Jelena Fiškuš stated:
“I am really glad that my colleagues from other agencies – Imago Ogilvy, Bruketa & Žinić & Grey, MediaCom, and we from Studio Sonda, now with 4 Cannes Lions won for Croatia, managed to open the door to our country to participate not only in competitions but also in judging the Cannes Lions Awards starting from today. This occasion represents for every creative person the utmost aspiration and is considered to be the most important in the world of design and communication. I would like to thank HURA, which worked diligently to influence the inclusion of Croatian representatives in the jury process, as well as the organizers of the Cannes Lions Festival for deciding that I will be the one, the first representative of our country. I believe that this will open the door to many other creatives from Croatia and I can only wish that every year we’ll have more Cannes Lions awards and more members in the jury. I also wish to all the clients and creatives to be brave and persistent in finding new ways to reach the audience and in devising ideas that might positively impact our society.”
Jelena is part of the Shortlist Design Jury team. The biography thanks to which she was selected as the Croatian representative within the jury will follow and can be seen on the official Cannes Lions website. LINK
Jelena is co-founder of Studio Sonda (together with Sean Poropat), an independent creative studio for design and communication that is located in an inspiring small town on the Istrian peninsula, with only 300 inhabitants (Vižinada), proving that globally relevant work can be created no matter where you are. As a creative director, she is a winner of over 100 professional awards (Cannes lions, Eurobest, ADC, OneShow, RedDot, ICOGRADA, Effie Europe etc…) and she is the most awarded female creative director in the country. At the largest Croatian national creativity competition chosen as the first female president of the jury ever. Also a Member of the Management Board of HURA – Croatian Association of Communications Agencies; member of the Croatian Design Society; member of the Equality&Diversity working group within HURA and the President of the Association Sonda – for the promotion of creativity, education and development of the local community. Her professional goal is to prove the high efficiency of creativity by making it accessible to everyone. Therefore, in 2021. Studio Sonda built a Creative Center in Vižinada where Sonda collaborates with community, clients and partners, creating brands, products, and projects which lead to a better society and drive business success.