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Klub Ljubitelja Buke | Culture & Arts
Visual Identity

Hartera festival

Interactive and Electronic Media
Winner

We created a new visual identity for Rijeka’s Hartera Music Festival, inspired by a ‘paper pin’ symbol designed to stand alone and evolve into a mascot or pop icon


The value of the graphic shape lies in its duality: it is neutral enough to be used as a two-dimensional symbol,

as well as a three-dimensional independent character that gains its meaning by interacting with information/environment…

The paper pin motif conveys:

1) A visual link with the name Hartera (paper pin-paper-paper factory).

2) A public notice: when pinned, the paper becomes public, which is in tune with the festival that aims at a broad target group.

3) Something important is highlighted by means of a small cloud putting in this way focus on the festival.

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