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Klub Ljubitelja Buke | Culture & Arts
Visual Identity
Visual Identity
Hartera festival
Interactive and Electronic Media
Winner
Winner
We created a new visual identity for Rijeka’s Hartera Music Festival, inspired by a ‘paper pin’ symbol designed to stand alone and evolve into a mascot or pop icon
The value of the graphic shape lies in its duality: it is neutral enough to be used as a two-dimensional symbol,
as well as a three-dimensional independent character that gains its meaning by interacting with information/environment…
The paper pin motif conveys:
1) A visual link with the name Hartera (paper pin-paper-paper factory).
2) A public notice: when pinned, the paper becomes public, which is in tune with the festival that aims at a broad target group.
3) Something important is highlighted by means of a small cloud putting in this way focus on the festival.
