Gradska knjižnica Poreč - Poreč City Library | Culture & Arts
Print & Editorial, Visual Identity

Booktiga festival 2009

Poster
Winner

Poster Design
Distiction

Poster Design
Outstanding Achievement

Interactive Communication
Malo zvono

Poster
Silver

Poster
Honorable Mention

We wanted a poster to reflect the purpose of promoting the 2009 Festival of used books in Poreč, organized by the Poreč City Library

The concept derives from the fact that a considerable amount of posters of last year’s festival remained in the stocks.

Since this is a festival based on elements of recycling,

we decided that the posters have to be recycled themselves

giving therefore direct value to something that was actually discarded.

So last year’s dusty and forgotten posters were painted over and turned into new ones.

Worn elements were emphasized and the details of the old posters were left visible on purpose.

Symbol of a personal approach and of absence of institutionalism was represented by human handwriting which was used instead of computer graphics.

All work ›

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