Oraketa, the Slovenian multivitamin instant drink, was redesigned by Studio Sonda. In the Slovenian market since 2020, this brand of Radenska managed, in just a few years, to gain its market share within the category of multivitamin drinks and increase recognition among consumers. The new packaging design aims to stand out more significantly in the category and on the shelves but remains aligned with the defined settings of this fun brand with an inspiring name – Oraketa. It does not contain artificial colors, sweeteners, and aromas. The emphasis is therefore on displaying activity, energy, and movement, which is achieved by the dynamics of graphic lines and interaction of colors, while the flavors themselves are communicated through attractive images of fruit. The design has been applied to several packaging formats, including the 19 g package found in the HoReCa offer, which in its very form resembles a rocket.

Credits

Creative direction and design: Jelena Fiškuš, Sean Poropat
Design: Aleksandar Živanov, Sanda Maričić
Account director: Mladen Gvozden