Oliver Twist seeking for new home, got a bell
On the 16th Festival of marketing communication FESTO 2008, held in Opatija, the series of posters Booktiga ’08, commissioned by the Town Library of Poreč, were awarded with the Bronze bell in the category of Means of direct communication.
The design of the poster for the first Festival of used books was based on small newspaper ads since they are immediately and obviously associated with used goods. Ambiguous slogans were created by combining the titles of popular books. They essentially represent ads that invite potential visitors to exchange books:
Swapping Ana Karenina for The bald soprano
Urgently seeking home for Oliver Twist
Selling Three sisters, in excellent condition
Looking for The three musketeers, older version will do as well.
Offering an Idiot for a fare price. Very well preserved. Practically new.
The authenticity of the awarded concept made by Studio Sonda is enriched by the print on the original newspaper paper.