The free printed guide SONDA, a magazine for ‘deep exploration of fun’, used to be printed from 2004 until 2007 in the Istrian region, and later in the Kvarner region and Zagreb. The Magazine used to offer free information on quality events, it promoted young creative people and engaged in supporting many humanitarian actions… It was distributed in local clubs, faculties, entertainment centers, coffee bars, libraries, tourist board offices, information centers… with a circulation of 40000 copies.
A carefully designed promotional diversity quickly instilled the project in the hearts of target consumers (posters, stickers, design, parties, concerts, t-shirts, badges, accessories). The special effect was always produced by the magazine cover, illustrated seasonal reflections, including a sort of comment on various anniversaries. Sonda published interviews with many prestigious musicians and artists from Croatia and abroad and published exclusively copyright journalistic texts. A series of external associates including journalists, photographers and columnists, participated every month to the creation of Sonda.