Marking three decades of excellence is truly a remarkable achievement, especially for a premium ice cream brand that everyone loves and that has been consistently praised throughout its reign! To celebrate 30 years of the legendary King’s delight, Ledo and Frikom decided to treat consumers with a special anniversary edition that everyone will desire!
King Desire is a specially crafted ice cream with the taste of white chocolate and cream, crispy cocoa biscuit pieces, and it hides a juicy cherry filling. It’s all wrapped in a triple celebratory coating: cocoa,  cherry sauce, and crunchy chocolate with pieces of cocoa biscuits.
Studio Sonda contributes to the celebration. We designed the King Desire packaging, anniversary logo, illustration, and complete animation for the ice cream. Happy Birthday dear KING.